Shulou(Shulou.com)11/24 Report--

Nowadays, if you want to choose a Mini LED TV, you can't get around the brand TCL.

Data from third parties show that in the Mini LED TV market, TCL's market share is as high as 56.4%. In other words, one out of every two Mini LED TVs sold is from TCL.

Last year, TCL brought the popular Q10 series Mini LED TV, of which Q10G sold more than 60000 units less than a year after its launch. In March this year, TCL also released the top flagship X11G series Mini LED TV, which achieves an amazing 5184-level backlight partition and amazing 5000nits peak brightness.

It is hard to imagine that two years ago, many flagship TVs were frantically promoting the quality of their 100-level partitions, but now they are not thousands of partitions, so how can they be called flagships?

It can be said that TCL made Mini LED TV crazy "inside" on its own.

The protagonist of this article, TCL Q10H, is the flagship product of TCL Q10 series Mini LED TV. As a result, Q10G, Q10G Pro, and just released Q10H three products, positioning from low to high, constitute the strongest Mini LED flagship camp of TCL.

TCL Q10H flagship Mini LED TV has up to 2304 Mini LED backlight zones and peak brightness of XDR 3000nits in picture quality, as well as ultra-high contrast of 30 million: 1. TCL also uses TCL Huaxing high-end aura + butterfly wing star obsidian screen on Q10H, which can bring a 5-fold increase in contrast, making the color display more natural and transparent.

At present, the TCL Q10H TV is now available in 65, 75, 85 and 98 inches with initial prices of 7999 yuan, 10999 yuan, 14999 yuan and 25999 yuan respectively.

CTOnews.com has got the 85-inch version, and then we will bring a detailed experience around this new product.

First, the exterior design in the design, TCL Q10H still continued the Q10 series of thin wall design, its OD optical mixing distance reached 5mm, to achieve a thinner thickness control, the back of the "small schoolbag", so that the TV hanging in the wall is not too protruding from the wall, better integrated into the living room, a stronger sense of integration.

Therefore, officials recommend TCL Q10H to hang walls, and its standard is also an ultra-thin magnetic hanger.

However, if a pedestal bracket is needed, then the TCL Q10H will cost an extra, with an 85-inch price of 200 yuan.

(to facilitate testing and shooting, CTOnews.com chose to install the base bracket here.) to take a look at the detailed design, TCL Q10H uses a very narrow metal frame with a screen ratio of up to 98%. With an 85-inch giant screen, the frame is almost negligible, and the ultra-high screen ratio brings a strong sense of presence.

The back of the TCL Q10H also continues the "all-in-one" design, with a whole black plastic body with dense texture, and additional removable covers for power supplies and interfaces to ensure a more complete integrated design.

In the center position on the back, there is also a double-ring mirror bass design.

Although after the user buys the TV, the back will only meet you during installation and disassembly, but after all, it is a high-end TV that sells for tens of thousands of dollars, and these invisible details must be guaranteed.

In terms of interface, TCL Q10H is also quite bold and unexpectedly added four HDMI 2.1s, two of which are full of blood designed to support 4K@144Hz and 4K@120Hz input, and the access to the next-generation game console can also be perfectly adapted. This configuration will not be out of date for a long time in the future.

In addition to the four HDMI 2.1s, it also includes USB3.0*1, USB2.0*1, AV input * 1, network LAN*1, RF antenna input * 1, digital audio output * 1 and other interfaces.

2. Measured picture quality CTOnews.com Note: the pictures and GIF presented below are all taken by mobile phones and cameras, and uploaded with compression and digital conversion, so they are for reference only. The actual picture quality seen by the naked eye is higher than that of the actual picture.

Before talking about picture quality, it is still necessary to popularize Mini LED technology again.

In essence, Mini LED is still a LCD TV, and Mini LED microns the traditional LED design structure. Originally, a LED TV may have dozens of LED lights, but now it can put thousands. In this way, Mini LED has better color performance, dynamic range and contrast.

At present, the high-end TV product line is mainly divided into Mini LED and OLED.

The advantages of OLED are high color gamut, high contrast and high response speed, but in the TV market, OLED still has some problems, such as low yield, high cost, insufficient peak brightness and so on, and due to the characteristics of self-illumination, such as "screen burning" and other problems have not been solved.

Mini LED, which combines the display advantages of traditional LCD and OLED, also has the characteristics of high brightness, high color gamut and high contrast. Compared with OLED, Mini LED also has a series of advantages, such as higher global brightness, long life, no panel restriction, high yield and so on.

As such, products such as Apple's high-end display Pro Display XDR,iPad Pro are equipped with Mini LED technology.

The key to the core picture quality of Mini LED TV is zoning. The number of backlight zones represents the ultimate presentation of picture quality. at present, the number of backlight zones of flagship products in the industry is often about 1000, but when the backlight partition reaches 2000, the comprehensive picture quality is comparable to or even better than OLED.

Therefore, the Mini LED of TCL Q10H brings up to 2304 partitions, and if there is no 5000 + partition of its eldest brother X11G, then TCL Q10H is king.

According to official data, the TCL Q10H uses 9216 micron light beads, with 576 driver chips, with bi-directional 16bit light control ability, through real-time screen adjustment, resulting in a clearer and real display effect. In addition, these lamp beads are also equipped with DBR nanocomposite light equalizing film and optical image microlens, which can improve the luminous angle of 30 °, improve the heat dissipation performance of 30%, and improve the brightness uniformity of 31%.

Another key data is brightness. TCL Q10H implements XDR 3000nits, with 30 million: 1 contrast and higher dynamic range at ultra-high peak brightness; in addition, TCL Q10H also has an accolade chip M2, coupled with a TXR Mini LED image quality enhancement chip, which can adjust the image quality at pixel level; finally, TCL Q10H also has aura + butterfly screen technology that can bring a 5x increase in contrast.

Next, the picture quality measurement is carried out.

TCL Q10H hardware specifications include 4K resolution, full channel 4K 144Hz, 98% DCI-P3 gamut value, Δ E < 0.99.

First of all, Aseri measured, TCL Q10H covers 96.3% DCI-P3 (approximate value), taking into account the test error, this performance is quite close to the official claim of 98%.

We simply tested the brightness of TCL Q10H.

When the screen presents half of the pure white picture, the peak brightness of 3000 Nitts in the pure white area measured as 2201nitsMagol Q10H appears in the 10% window. Compared with the ordinary Mini LED 1000nits brightness, this performance is already quite excellent, beyond the HDR standard (0.005nit-1000nit) image, with the ability of XDR extreme dynamic range.

In terms of grayscale display, CTOnews.com uses 256grayscale images to view on TCL Q10H, the transition from black to white is very delicate and natural, the white part is very positive, and there is no abrupt color block and fault phenomenon.

In the color performance test, in terms of color ball, different colors of TCL Q10H showed a uniform and soft transition, and there was no obvious color drift from an oblique angle of 45 °.

With 9216 micron luminous lamp beads and up to 2304 partitions, TCL Q10H is quite close to the "pure black" display effect of OLED screen when displaying pure black screen.

The pure black picture shows that if a certain part of the picture lights up, the black area of the picture is still dark, and there is no "halo" around the color picture, which is no different from that of OLED TV in terms of perception.

Light control GIF demonstration more importantly, TCL Q10H also has the XDR 3000nits peak brightness that OLED TV is difficult to achieve, the ultra-high screen brightness can show more highlight details, the picture is very layered, and the visual experience is directly filled. Even in the well-lit living room, you can still see the contents of the screen clearly.

Thanks to its amazing brightness and light control performance, TCL Q10H has excellent color performance and strong visual impact.

At the same time, TCL Huaxing high-end aura + butterfly star obsidian screen, so that the picture also has an excellent visual angle performance, even in the oblique each other and other extreme directions to look at the screen, the color is still not much change and loss.

For TCL Q10H, the harsher the picture, the higher the performance ceiling of TCL Q10H. For example, when there are a large number of neon lights in the picture, the strong contrast between light and dark is a great test of the TV's screen quality and the ability to control light and dark.

TCL Q10H presents the details of "light and shade", the dark part is "pure black", there is no whitening problem, the bright part of the picture is dazzling and will not paste into a mass.

For example, in the 4K HDR video, when the sun rises in the picture below, the bright field of TCL Q10H is bright and not too exposed, the dark part is rich in level of detail, and the transition between different colors and shades is very natural, which can be rated as cinema-level picture quality.

More live shots:

Third, the sound quality measurement in the hardware part, TCL 85Q10H is equipped with 2.1channel Hi-Fi sound system, the total power is 5 units 60W, including 20W subwoofer, tweeter diaphragm for silk film dome, bass material using rare earth NdFeB strong magnetism, and support Dolby Atmos and so on.

The old rule, still play a song "Ferry" to let everyone moisten their ears.

Video:

OPPO Find X3 Pro recording, it is recommended to wear headphones to experience the actual sense of hearing, TCL Q10H gives the author the deepest impression is also the bass, the bass performance is very "flexible", especially the early drum, the bass extension is particularly strong, but not that kind of procrastination "boring", but some crisp, there is a kind of "bong~" and "bong~" sense of hearing.

In the later stage of the song, TCL Q10H presents a clear level of sound, mid-frequency, high-frequency stringed instruments sound is also relatively clean, and very hierarchical, not chaotic.

However, compared with listening to music, the author feels that the sound effects brought by TCL Q10H when playing some cinema blockbusters are more shocking and surging, especially when the volume is turned up, TCL Q10H presents a wide sound field and penetrates the middle and high notes, bringing a very strong sense of presence, very enjoyable.

4. Interactive experience in the core configuration, TCL Q10H is equipped with A73q4 quad-core processor, GPU is G52 MC1 550MHz WiFi 64GB storage configuration, and the network supports 2.4G / 5G dual-band WiFi 6. This configuration is enough for a TV, and there is no stutter in the test in the past few days.

It is worth mentioning that TCL Q10H supports fast boot in 0.7 seconds and has no boot ads, which must be liked.

In terms of system, TCL Q10H brings smart desktop, this desktop system breaks the traditional aggregation desktop design, retains the blank component location, and users are free to add windows and resources they want to see.

Smart desktops are somewhat similar to smartphones in interaction design, with very high custom settings. For example, you can customize desktop film and television content, functional applications and sorting in combination with use scenarios. You can also set your own desktop according to your own and family preferences and habits.

Of course, you can also choose the traditional converged desktop, and TCL Q10H offers two styles for users to choose from.

In terms of traditional aggregation desktop interaction, we have to talk about the new remote control design of TCL Q10H, which adds three custom shortcuts to support customized functions. And also add a side key, you can quickly adjust the brightness of the picture and picture quality mode.

The voice button added to the TCL Q10H remote control can quickly call out the voice assistant, or you can choose "far-field voice" to achieve voice remote control, both of which are highly sensitive.

In addition, in speech recognition, TCL Q10H also supports dialect recognition, and includes distinctive regional dialects from all over the country in the system, making it more convenient for people in dialect areas to operate TV.

In other ways, TCL Q10H supports smart speaker mode, in which the TV screen automatically turns off, and in this mode the TV only supports voice operation, and you can use the TV as a smart speaker, including voice setting alarm clock, checking encyclopedia, telling jokes, translating and so on.

In the functional interaction between the mobile phone and the TV, it supports the mobile phone to cast the screen, and when the mobile phone and the TV are in the same local area network, it also supports the mobile phone to operate the TV remotely.

In terms of game entertainment, TCL joins hands with Tencent, TCL Q10H also includes Tencent START Cloud game software, which supports popular online games such as Yuanshen and Fortnite, as well as classic games such as FIFA and Need for Speed. Of course, this service also requires top-up members.

At the end: according to third-party data, global sales of TCL TVs exceeded 23.78 million in 2022, with a market share of 11.7%, ranking second in the world. In the Mini LED market, TCL TV also achieved the best results in retail volume and retail sales in China, with a market share of 56.4%.

These data fully show that in the Mini LED TV market, TCL already has a sufficient say, consumers can pick up real money to choose TCL, which is obviously inseparable from the product strength and competitiveness of TCL Mini LED TV itself, as well as the strong promotion of Q10 series popular Mini LED TV released last year.

With the release of Q10 series flagship new product Q10H, TCL has further strengthened its flagship TV product matrix and brought consumers a flagship choice of higher end and more extreme picture quality.

It is no exaggeration to say that if you need a flagship TV with a price of more than 10,000 at this moment, a Mini LED TV product with extreme picture quality performance, then when the configuration parameters such as 2304 partition of TCL Q10H, XDR 3000 Nite, aura + butterfly star screen, lead accolade chip M2 and so on are placed in front of you, even when you compare the Mini LED TVs at the same price on the market horizontally, it is still difficult to have a reason to reject TCL Q10H.

It is also very sad that in just a few years, the upgrading and change of the TV industry continues to evolve as if "like a lifetime", and it is also expected that more manufacturers will participate in the "inner volume" of Mini LED TV to maximize the interests of users.

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