Shulou(Shulou.com)11/24 Report--

CTOnews.com May 9 news, Douyin today released a platform specification and industry initiative for content generated by artificial intelligence, as well as "Douyin watermark and metadata specification for content generated by artificial intelligence."

It is mentioned that when creators, anchors, users, merchants, advertisers and other platform ecological participants apply generative artificial intelligence technology on Douyin, publishers should significantly identify the content generated by artificial intelligence to help other users distinguish between virtual and reality, especially confusing scenes.

In addition, publishers should be responsible for the corresponding consequences of content generated by artificial intelligence, no matter how the content is generated; virtual human needs to be registered on the platform, and virtual human technology users need real name authentication.

Douyin also prohibits users from using generative artificial intelligence technology to create and publish infringing content, including but not limited to portrait rights, intellectual property rights, etc. Once found, the platform will be severely punished.

CTOnews.com attached original text of the proposal:

The rapid development of artificial intelligence technology has brought more possibilities for the Internet industry. Especially in the field of content creation, generative artificial intelligence technology lowers the threshold of creation, enriches the ecology of Internet content, and brings new changes and opportunities for information production and dissemination. But at the same time, the content generated by artificial intelligence is difficult to identify, which also brings some problems, such as false information, infringement and so on. With reference to the "regulations on the Management of Deep Synthesis of Internet Information Services" and other laws and regulations, Douyin put forward 11 platform norms and industry initiatives.

Douyin is committed to letting everyone see and connect the larger world, encouraging expression, communication and recording, stimulating creativity, enriching people's spiritual world, and making real life better. In order to make the application of generative artificial intelligence technology in Douyin better meet this goal, we adhere to the following ideas:

1. Douyin is people-oriented, and new technology-assisted creation should respect and fully protect individual rights and interests.

2. Douyin encourages the creation of quality content and forbids the publication of illegal content, regardless of whether or not the content uses new technology to assist in creation.

3. Douyin insists that it is true and beautiful, and the creation assisted by new technology should avoid the production and dissemination of false information.

We require platform ecological participants, such as creators, anchors, users, merchants and advertisers, to follow the following norms when applying generative artificial intelligence technology on Douyin:

4. Publishers should significantly identify the content generated by artificial intelligence to help other users distinguish between virtual and reality, especially confusing scenarios.

5. Publishers should be responsible for the corresponding consequences of content generated by artificial intelligence, no matter how the content is generated.

6. Virtual human needs to be registered on the platform, and users of virtual human technology need real name authentication.

7. it is forbidden to use generative artificial intelligence technology to create and publish infringing content, including but not limited to portrait rights, intellectual property rights, etc. Once found, the platform will be severely punished.

8. It is forbidden to use generative artificial intelligence technology to create and publish content that violates scientific common sense, practices fraud, and spreads rumors. Once found, the platform will be severely punished.

The platform will also manage the problems arising from content generated by artificial intelligence, and provide the following technical capabilities to fully protect the rights and interests of users:

9. The platform will provide unified artificial intelligence to generate content identification capabilities to help creators mark and facilitate users to distinguish.

10. The platform will provide the registration ability of virtual human and protect the registered virtual human image.

11. The platform will provide user feedback channels to facilitate user feedback on the illegal generation of content.

We believe that artificial intelligence technology is both an opportunity and a challenge for the whole Internet industry, so we propose:

Providers of each generative artificial intelligence technology should significantly identify the generated content in order to facilitate public judgment. At the same time, a unified artificial intelligence is used to generate content identification watermark and metadata standards, which is convenient for other content platforms to identify.

1. What does artificial intelligence generate content?

Refers to the use of generative artificial intelligence technology to automatically generate video, images, text and other content. This specification focuses on videos, pictures generated by artificial intelligence, and derived virtual human live broadcasts.

2. Does the use of artificial intelligence technology to assist creation violate the platform specification?

The use of artificial intelligence technology to assist the creation itself, will not violate the platform specification, is allowed behavior. However, using it to generate and publish false, infringing and other content will violate the platform norms.

3. Will artificial intelligence generate better traffic?

The use of artificial intelligence technology to assist creation, compared with other means of creation, will not bring special traffic advantages. We pay more attention to the quality of the content itself, and if you think that using this technology is conducive to achieving this, then you can consider using it to assist in creation. On the contrary, it is not advocated by the platform to simply take advantage of its low cost to generate low-quality content.

4. What if my personal works or images are used to generate artificial intelligence?

The use of artificial intelligence technology to infringe upon the rights and interests of users is our key governance behavior. For users, we provide a special entry for infringement feedback, which can be fed back to the platform for processing at any time.

5. does the platform allow the use of virtual human technology?

The platform allows the appropriate use of virtual human technology, but must follow the specifications.

To use a virtual human for live broadcast, or to create an account with a virtual human, the corresponding virtual human image must be registered on the platform. The real-life users behind the virtual human must register and authenticate their real names. When using a registered virtual human image for live broadcast, real-time interaction must be driven by a real person, and interaction is not allowed to be driven entirely by artificial intelligence.

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