Shulou(Shulou.com)11/24 Report--

The 2023 "Rice Noodle commonweal month" sponsored by Xiaomi commonweal platform has been successfully concluded. This year's "Rice Noodle Public Welfare month" was held from April 2 to April 30. Through the combination of online and offline, Xiaomi public welfare platform called on more rice noodles to understand and participate in public welfare, and continue to promote the "rice noodle + public welfare" mode. jointly support the development of public welfare.

Online, Xiaomi public welfare platform, in conjunction with Xiaomi Mall, customized public welfare sports kettles and held a bazaar; offline, Xiaomi public welfare platform, together with a number of public welfare organizations, held 26 offline public welfare activities in 12 cities across the country. a total of 365 rice noodle volunteers signed up through the "Xiaomi Community" to help the public welfare with practical actions.

12 cities of rice noodles assembled for love

April 2 to April 30 Xiaomi Public Welfare platform works with Eide Foundation, Beijing Aitai Public Welfare Foundation, Beijing Chunhui Charity Public Welfare Foundation, National Dawn Rescue Alliance, Shanghai True Love Dream Public Welfare Foundation, Shenzhen one Foundation Public Welfare Foundation, China hearing Medicine Development Foundation in 12 cities across the country (Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Nanjing, Chengdu, Xiamen, Xi'an, Zhengzhou, Hefei, Fuzhou) held 26 offline public welfare activities With rich content, various forms and professional organization, it is the largest offline activity of "Rice Noodle commonweal month" since the establishment of Xiaomi public welfare platform. 365 rice noodle volunteers from all over the country participated in public welfare activities such as care for people with mental disabilities, disaster prevention and reduction training, visits to stray animal protection bases, care for people with hearing impairment, care for children in distress, and so on.

Group photo of rice noodle volunteers participating in disaster prevention and mitigation training activities

During the activities, rice noodle volunteers try their best to care for the recipients and feel the public welfare: they help stray animals clean the base, bathe and trim the hair of stray animals, and advocate the idea of "adoption instead of purchase". They use loving company and get along with each other to help mentally handicapped groups integrate into society and arouse public awareness and understanding of mental handicapped groups. They approach people with hearing impairment, learn sign language from hearing impaired baristas, accompany hearing impaired children to read, and jointly advocate the concept of equality and tolerance; they participate in disaster prevention and mitigation training and have the ability to protect themselves while protecting others when disasters come. be a good guardian of life and safety. Rice noodle volunteers are enthusiastic about public welfare and participate in the public welfare. After participating in the activities, they share their feelings and gains through millet community, Weibo and other social media, affecting more rice noodles around them to participate in the public welfare. A little bit of love will eventually become a powerful force for good things to happen.

Co-create a customized sports kettle for public welfare, using "help" to reverse "loneliness"

In order to advocate more rice noodles to pay attention to and understand autistic groups, in this "Rice Noodle Public Service month", Xiaomi Public Welfare platform, Xiaomi Mall United one Foundation and Conan Autism Family support Center organized rice noodle volunteers to carry out public welfare paintings with autistic children, jointly designed customized public welfare kettles, and sold them on the shelves at Xiaomi Mall, and part of the proceeds from the sales will be donated to one Foundation. It is used for caring activities of autistic groups.

Customized sports kettle for public welfare

This pro bono sports kettle is made of healthy material and intimate design, which is very suitable for sports scenes and daily life. In terms of patterns, Xiaomi designers combine the painting inspiration of rice noodle volunteers and autistic children, and combine the reverse poster idea of this year's one Foundation's Blue Action: reverse the pattern, and "loneliness" will become "help". Xiaomi public welfare platform also hopes to use this product to promote the understanding and support of autistic groups to rice noodles, using "help" so that autistic groups are no longer "lonely".

At present, the product is still on sale, interested users can go to Xiaomi Mall to search for "custom sports kettle".

Group Business advantages and "Rice Noodle Culture" empowering Public Welfare Communication and Development

This "Rice Noodle commonweal month" makes full use of the advantages of Xiaomi Group's business ecology and service terminal types to promote public welfare activities. 4000 "Xiaomi House" stores across the country have provided publicity booths for the event, while Xiaomi TV has increased the exposure of the event by turning on pictorial, attracting the attention and participation of millions of users, and greatly improving the reach of public welfare activities.

Publicity booth for "Xiaomi House" store

Xiaomi has a large number of rice noodle groups covering a wide range of areas, and thus formed a unique "rice noodle culture". Relying on the characteristics of "rice noodle culture", this "rice noodle public welfare month" continues to promote the development of the "rice noodle + public welfare" model, organizing and calling on the vast number of rice noodle volunteers to actively participate in public welfare and spread public welfare. In the activity area set up by Xiaomi community for this "Rice Noodle commonweal month", tens of thousands of rice noodles participated in the discussion of public welfare topics, fully demonstrating the "positive energy" of rice noodles. Many rice noodles who participated in the event expressed their satisfaction with the "Rice Noodle commonweal month" and look forward to participating in more similar public welfare activities in the future.

"We hope to build Xiaomi public welfare platform into an important way for rice noodles to participate in public welfare, build a bridge between loving rice noodles and public welfare, and strive to influence more rice noodles to participate in public welfare, so that everyone who is interested in rice noodles can feel and practice public welfare, and support public welfare with their own strength." Yang Yuan, project manager of Beijing Xiaomi Public Welfare Foundation, said, "in this event, we fully felt the enthusiasm and love of rice noodles." In future activities, we hope to be able to more deeply combine the skills that rice noodles are good at with public welfare activities, so that rice noodles can help the public welfare by giving full play to their strengths. For example, in this activity accompanied by autistic groups, there are rice noodles who are good at painting to teach autistic children to paint, which is a very good attempt. "

In the future, Xiaomi public welfare platform will provide more high-quality public welfare projects for rice noodles, together with loving rice noodles to help a better happen.

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