Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 7 (Xinhua)-- Google plans to use artificial intelligence (AI) to transform its search engine to make search results more "personalized", "diversified" and "visual", according to a leaked document within Google, which is expected to be launched this year, according to the Wall Street Journal.

According to reports, Google is developing an AI chat robot called Magi, similar to Microsoft's Bing Chat, which is designed to help users find results and answers that they cannot get through the existing Google search interface. Google is likely to unveil the robot at the Google IO conference on May 10, 2023. Although Google has launched the Bard chat robot, it has not yet integrated it into other products.

In addition to chatbots, Google also plans to embed short videos and social media posts in standard link list search results. The content will be customized according to users' interests and preferences, making the search more "personalized". At the same time, Google also wants to make search more "visual" and "concise", providing more images and summaries for users to understand at a glance.

In addition, Google will improve the quality and diversity of search results to avoid repetitive or outdated information. CTOnews.com noted that Google will also try to make search more "human", using natural language processing technology so that users can ask questions and get answers in a natural way.

These changes show that Google is trying to keep up with Microsoft's progress in AI and the changing needs of users for the way they search. With the development of AI technology, search engines have to provide not only links, but also answers and analysis, which means great changes for consumers, search engines and content providers.

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