Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 5 / PRNewswire-Asianet /-- Global smartphone shipments fell 14% year on year to 2.691 billion units in 2023, according to a new study released by the official TechInsights account. Samsung leads the global smartphone market with 22.5% market share; Apple ranks second with 20.4% market share, its highest smartphone market share in the first quarter of the past decade; Xiaomi, OPPO (including one plus) and vivo remain in the top five.

Q1 global smartphone shipments in 2023-Market share (figures are rounded) report points out that Q1 Samsung shipped 60.5 million smartphones in 2023, with a market share of 22.5%. The company's smartphone shipments fell 18.8% from a year earlier, but due to more combinations of the higher-priced Galaxy S23 series, it performed very well in terms of wholesale prices and operational profitability. Apple ranked second, with 55 million units shipped, accounting for 20.4% of the market, its highest first-quarter market share since 2013, with shipments down 3.5% from a year earlier, but still outperforming the overall market. IPhone performed well in emerging markets, particularly India, this quarter, while performance in the US, China and Japan remained weak.

According to Tuyuan Pexels, Q1 Xiaomi shipped 30.5 million smartphones in 2023, ranking third with a global market share of 11.3 per cent, down from 12 per cent a year ago. Xiaomi, affected by inventory adjustments, lagged behind other major Chinese brands, with shipments falling 22 per cent year-on-year. Xiaomi slipped to fourth place in the Indian market due to inventory adjustments and regulatory resistance (after Samsung, vivo and OPPO (including one plus)). OPPO (one plus) ranked fourth, accounting for 10.3 per cent of the global smartphone market. OPPO (one plus) shipments fell 7 per cent in the quarter from a year earlier, but outperformed the overall market, mainly driven by the one plus brand, which has achieved strong growth in the Chinese market driven by a streamlined brand strategy and a newer product portfolio. Together, the two brands also topped the Chinese smartphone market in 2023; vivo Q1 ranked fifth with 7.9% of the global smartphone market share in 2023, and vivo smartphone shipments fell 16% year-on-year in most markets as 4G and 5G competition intensified in China and other markets.

CTOnews.com learned from the report that in addition to the top five, global competition among other major smartphone brands will be fierce in 2023. Voice, Glory, Lenovo-Motorola, realme and Huawei are in the top 10, but their quarterly results have been mixed. Voice transmission remained in sixth place, achieving healthy growth in Central and Eastern Europe and Central and Latin America, but overall smartphone shipments declined in double digits for three consecutive quarters. Glory development also suffered a slowdown, due to the weak performance of the Q1 Chinese market in 2023, it showed an annual decline, while overseas shipments began to grow in recent months Lenovo Motorola leapt to eighth place this quarter, surpassing realme with a 4% market share. However, due to the slow product release cycle, it fell sharply in the US market; realme fell to ninth place, with an annual decline of double digits and lost market share in most regions; Huawei remained in the top 10, with smartphone shipments down 13% year-on-year in the quarter, and the company's future remains uncertain given rumors that the United States has extended sanctions on 4G, WiFi and artificial intelligence-related chipsets and technologies. Among the top 10 brands, there are eight Chinese brands, but the total shipments of all these Chinese brands are down 16%, lagging behind the overall market. However, compared with the previous quarter, the situation has improved, indicating that the market is likely to recover in the second half of this year.

TechInsights predicts that global smartphone shipments will continue to decline, falling 3% year-on-year in 2023, with a modest rebound in the third quarter and double-digit growth during the Christmas holiday season. Samsung and Apple will continue to stay in the top two. Chinese brands need to stabilize their performance in the Chinese market and explore new growth engines to reverse the downward trend.

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