Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 4, according to RUNTO's monthly tracking of China's surveillance camera online retail market (China Security Camera Online Retail Market Monthly Tracker), sales of surveillance cameras in China's online open retail market (excluding Douyin and other content ecommerce) reached 4.45 million in the first quarter of 2023, down 14.3% from the same period last year and 7.5% from the previous month. Sales were 1.11 billion yuan, down 1.6% from the same period last year and 9.1% from the previous month.

Quarterly sales of surveillance cameras in China's online market from 2022 to 2023, in units of 10,000 units. According to the CTOnews.com inquiry report of RUNTO, the average unit price of surveillance cameras has rebounded significantly. In the first quarter of 2023, the average price in the online market was 249 yuan, up 32 yuan over the same period last year, an increase of 14.7 percent.

Online data show that the total share of TOP4 brands (CR4) in the first quarter was 45.4%, an increase of about 5 percentage points over the same period in 2022. Here are the main points of the agency report analysis:

Xiaomi ranks first in terms of sales and sales, with a share of 18.3% and 17.1% respectively, with an increase of 1.9%. The best-selling model is the head camera in the home scene.

Joan ranked second in sales, with a share of 10.5%, an increase of 0.9 percentage points over the same period last year, but its price was relatively low and overall sales ranked fifth.

Fluorite ranked third in sales and second in sales, with a share increase of 1.9 and 1.2 percentage points respectively over the same period last year, and the C6 series ranked third in best-selling models.

Fluorite parent company Haekangwei, which specializes in industrial-grade cameras, is expensive and ranks eighth on the sales list, but fourth in sales. If we look at the combination of Haekangwei and fluorite, the market accounts for 19.7% of sales, more than Xiaomi.

Puffins mainly promote high-end products, with a sales share of 4.0% and 4.3%.

2023Q1 China surveillance camera online brand share, unit:% data show that the market share of 2 megapixel cameras fell from 43.9% in the first quarter of 2022 to 24.5% in the first quarter of 2023. The share of 3 megapixel cameras remained between 35 and 40%; the sales share of 4 megapixel cameras reached 23.1%, an increase of 9.3 percentage points over the same period last year. In addition, higher-quality products are coming on the market one after another, with a share of 5-8 million pixels of 10.2%, a year-on-year increase of 3.5 percentage points.

Pixel changes in China's surveillance camera online market from 2022 to 2023, according to% RUNTO, the online scale was revised down to 9 million in the first half of 2023, a slight drop of 3 per cent from the same period last year.

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