Shulou(Shulou.com)11/24 Report--

The fireworks gas of this May Day holiday has fully returned, and consumption has ushered in a blowout! On May 3, Alipay released its consumption insight in the first three days of the May Day holiday (April 29-May 1). The report shows that the holiday has led to an overall increase in consumption in the catering, travel, culture and travel industries. The number of holiday payments increased by 230% over the same period last year, and consumption increased by 200% compared with last year and 70% compared with 2019.

The May Day holiday is an important consumer holiday for the whole year. On April 21, Alipay platform joined forces with tens of millions of merchants across the country to launch the "Spring consumption Festival". Multi-pronged down consumption: consumers scan the red packet code of merchants to get discounts; stimulate the participation of Mini Program merchants twice as much as last year; users search for "consumption festival" on Alipay, which can turn up to 88 yuan in red envelopes and hundreds of discounts for businesses, bringing businesses a consumption festival full of fireworks.

Alipay's May Day consumption insight proves the strong outbreak trend of holiday consumption. At the same time, the strong consumer demand led to the growth of labor demand, forming a cycle. It is a good start to the growth of consumption for the whole year.

Holiday consumption is hot: major consumption increases greatly, optional consumption increases by a large multiple.

The enthusiasm for tourism in the past three years has been concentrated on May Day this year. Alipay data show that major consumer categories have grown greatly, while optional consumption has shown a large multiple growth. For example, the catering industry has increased by more than 50% over the same period last year, while the consumption of the cultural tourism scenic spot has increased by more than 4 times.

The food and beverage brands with the highest growth rates visited on Mini Program have their own local characteristics: farewell my Concubine, a new tea brand born in Yunnan, Ma Jiyong, an online celebrity in Shanghai, Qinglu steamed bread with Chinese dim sum chain in Nanjing, rice mixed in Yanbian Rice Village in Yanji, and Tastin, a Chinese hamburger in Fuzhou.

The business district is still one of the most exuberant holiday consumer demand scenes. Alipay data show that Central Huaihai Road in Shanghai, Wangfujing pedestrian Street in Beijing, Ciqikou in Chongqing, Tower Street in Guangzhou and Zibo are popular business circles in China.

The travel craze swept the country, and the number of travel payments more than doubled in 2019.

May Day this year, the country opened the "people follow the crowd" national travel mode, moving is definitely the main theme. According to comprehensive Alipay data, the number of payments made by Alipay in the first three days of short holiday increased by 230% over the same period last year, and reached 2.2 times that of 2019. In Alipay to find "rental car" self-driving travel, looking for "charging" service is 2.4 times and 3 times that of the same period in 2022 respectively. This year, the number of sweaty tourists on the road has also increased by 1.5 times compared with the same period last year, and the love of cycling among Shanghainese ranks first in the country.

Benefiting from the strong demand for tourism, overseas businessmen are also surprised by the spending enthusiasm of Chinese tourists. The per capita consumption of outbound travel during the May Day holiday increased by 40% compared with the same period in 2019. Among the major destination markets, Alipay overseas consumption in Asia is growing the fastest. Hong Kong, China remains the most popular tourist destination, followed by Macau, Japan, Thailand and South Korea.

Fill up with fireworks! The strong rise of the new online celebrity city

Among tourist destinations, tourist cities with landmark scenic spots are still a popular choice. Hangzhou West Lake, Xixi Wetland, Changsha Yuelu Mountain, Nanjing Confucius Temple, Sun Yat-sen Mausoleum, Taishan, Wuhan Yellow Crane Tower, Jinhua Hengdian, Shennong Mountain and Xi'an Big Wild Goose Pagoda are Top10 hot spots during this year's short holiday.

However, in addition to established tourist destinations, exploring small towns with distinctive trends is becoming a new trend in tourism. A series of second-and third-tier cities also seized the May Day consumption peak and launched tourism business cards with urban characteristics, each showing their ability to entertain foreign tourists. Barbecue is definitely the hottest food keyword on May Day this year. The popularity of tourism in Zibo has been high since May Day. Alipay statistics show that consumer spending in Zibo barbecue restaurants has soared by more than 5 times, driving the increase in hotel consumption by more than 2 times. In view of the saturated reception capacity in Zibo, various places have attracted tourists in fancy styles, and barbecues have been rolled up in Xinjiang, Jiangsu, Northeast, Yunnan and other places. Xuzhou barbecue in Jiangsu Province has nearly tripled the consumption amount after Zibo.

The new style of vacation has become a trend: ear travel, wrong peak money.

There are also more choices about how to enjoy the holidays this year. In addition to going out, many people choose to "let their ears travel" at home. In the first three days of the holiday, the number of users of Alipay's "Reading and listening" channel increased by nearly 40% compared with the previous three days. The three audiobooks with the highest hits are "three-body radio drama", "stop your mental internal friction", "Life playlist: 66 must listen to world-famous songs".

In addition, when holiday consumption is in full swing, the demand for flexible employment during holidays also expands. Making money part-time during the holidays is becoming a popular trend for young people to celebrate Labour Day holiday. According to the Alipay platform, on the eve of May Day, the number of users looking for a job on the Alipay employment channel rose by more than 60% month-on-month, and script killing NPC, milk testers, residential housekeepers, wedding decorators, and ancient Chinese clothes have become the most popular new and strange occupations on May Day this year.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.