Shulou(Shulou.com)11/24 Report--

CTOnews.com May 3 news, Apple in the first quarter of 2023 achieved surprising results, the average price of its mobile phone reached 988 US dollars (CTOnews.com note: currently about 6837 yuan), an increase of 12% over the same period last year. That figure is also close to the psychological threshold of $1000, showing Apple's strong position in the high-end market.

According to the latest report from market research firm CIRP, the iPhone 14 Pro and Pro Max are the most popular models of Apple phones, accounting for nearly half of total sales. The two phones are relatively expensive, and user demand for storage space is also increasing, leading more people to choose higher-capacity phones, further increasing the average selling price.

CIRP analysts pointed out that Apple achieved an average selling price increase in a usually less than ideal quarter, which is very unusual. Apple's average selling price typically peaks in September and December, when new phone launches and holiday promotions take place. However, Apple has managed to attract more users to high-end phones by optimizing its product portfolio and offering a rich recycling program.

CIRP believes that strong demand in the global used iPhone market also supports the high recycling value of Apple phones. This both lowers the cost of buying a new phone and implicitly encourages users to buy higher-end models in the belief that they will retain their value.

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