Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 3, according to RUNTO's latest "China Smart Box online Retail Market monthly tracking (China Smart TV Box Online Retail Market Monthly Tracker)" report: in the first quarter of 2023, the number of online retail sales of smart boxes in China was 543000, down 30.4% from the same period last year, up 0.1% from the previous month; retail sales were 110 million yuan, down 33% from the same period last year and 9.4% from the previous year The average online transaction price is 208 yuan.

According to the report, the online market for smart boxes has entered a relatively stable state, with the exception of sales of more than 750000 units in the first quarter of 2021 and 2022, which remained stable at around 550,000 units in other quarters. From a monthly point of view, sales exceeded 250000 units in January, compared with less than 160000 units in February and March. From a year-on-year point of view, sales in the three months showed a double-digit decline of between 25% and 35%.

Quarterly sales of smart boxes in China from 2021 to 2023, according to online data from RUNTO, the online market for smart boxes in the first quarter of 2023 has TOP4 brands of Tencent, Xiaomi, Semini and Tmall, with a CR4 of 65.1%, an increase of 8.5% over the same period last year. CTOnews.com attached the analysis points of the research report:

Tencent ranked first, with a market share of 23%, up 6.7 percentage points from the same period last year. Tencent launched its new Aurora Box 5 generation in March with an initial price of 299 yuan and a main selling point of 8K film and television resources.

Xiaomi ranked second, with a market share of 15.7%, down 6.1 percentage points from the same period last year. Millet product line is relatively simple, currently on sale for 6 models, mainly concentrated in the 200-500 yuan price range.

Semini rose to third place, with a market share of 14.5%, up 9.7 percentage points from a year earlier. Semini specializes in platform e-commerce, accounting for nearly 40% of less than 100 yuan.

Tmall's magic box sales share is basically the same as last year, 11.9%, but the ranking dropped to the fourth place, 100 yuan 7C contributed nearly half of its share.

When the shellfish share is 7.6%, it remains in the fifth place. When Bay released its new product H3 in March, it was priced at 329 yuan; at the same time, it ranked first in the high-end market of more than 500 yuan, more than 50%.

In 2023, Q1 China Smart Box online market sub-brand sales share, unit:% online data show that 4K resolution share reached 98.5% in the first quarter of 2023, an increase of 4.5 percentage points over the same period last year. On the other hand, quad-core CPU is dominant, with the share of quad-core CPU reaching 92.3% in the first quarter of 2023, up 0.4 percentage points from the same period last year. The report expects the online market to reach 1.02 million units in the first half of 2023, down 22% from the same period last year.

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