Shulou(Shulou.com)11/24 Report--

CTOnews.com, May 1-over the weekend, Spotify CEO Daniel Ike and Tesla CEO Elon Musk again questioned Apple's App Store policy on Twitter. Ike called it "ridiculous", while Musk said it would cause "serious scale problems."

It is worth mentioning that both men have publicly expressed their dissatisfaction with Apple's App Store policy before.

Last week, Twitter began offering "subscriptions" to all users. After users' questions, Musk explained why subscriptions take longer to wait on iPhone than on Web: "Please note that all subscriptions are activated on iPhone a few days later than on Web, because all subscriptions currently need to be reviewed / approved by Apple."

In a nutshell, this involves Apple's App Store guidelines on in-app subscriptions to digital content, and because these new subscriptions are provided through the iPhone app, Twitter must comply with these mandatory policies.

Spotify CEO Daniel Ek then retweeted Musk's post on Twitter and again attacked Apple's policy:

Ek: "this is ridiculous... on every platform on the Internet, every creator does the same? what if a platform thinks the right fee is 0% or 10% instead of 30% of Apple?"

Musk: "this is going to be a serious scale challenge."

In fact, Spotify has been openly opposed to App Store policy in the past. The company has even filed an antitrust lawsuit in the European Union, claiming that Apple can provide Apple Music subscriptions in apps with no penalty, but it can't do the same thing.

Mr Musk has previously said that Apple's App Store fees are essentially a 30 per cent tax on (widespread) use of the internet.

Musk said his conflict with Apple was "fighting for the future of civilization" and criticized Apple's app censorship system. This is no accident. His bigger complaint with Apple is the fees charged by App Store. Mr Musk is signalling to the legislature and public opinion that if Apple removes Twitter or kills the app in any way, it is restricting freedom of speech.

The reality is that Apple will give Twitter unprecedented room for manoeuvre. As long as Twitter does not violate App Store's "golden rule", that is, it must provide Apple with a 30 per cent share of revenue, Apple will not remove its Twitter app.

But for now, the revenue-sharing is a serious problem for Musk. He recently spent $44 billion on Twitter (CTOnews.com Note: currently about 304.48 billion yuan), which he admits to spending too much. Musk has made it clear that he hopes to fix Twitter within three years and then sell it or go public. He also promised to boost profits by moving Twitter to a business model where users pay for orders, adding new features and upgrading existing ones.

As a result, it is almost impossible to shift Twitter to a fully paid subscription model and recoup its investment within three years, especially given that Apple will share 30 per cent of Twitter's revenue.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.