Shulou(Shulou.com)11/24 Report--

Thank you, CTOnews.com netizens. Hello, rabbit clue delivery! CTOnews.com April 30 news, Loto Technology released the "China Smart Box online Retail Market monthly tracking" report, the number of online retail sales of smart boxes in China in the first quarter of 2023 was 543000, down 30.4 percent from the same period last year, up 0.1 percent from the previous year; retail sales were 110 million yuan, down 33 percent from the same period last year, down 9.4 percent from the previous month; and the average online transaction price was 208 yuan.

From a monthly point of view, sales exceeded 250000 in January and less than 160000 in February and March. From a year-on-year point of view, sales in the three months showed a double-digit decline of between 25% and 35%. According to CTOnews.com 's online data from Loto Technology, the online market for smart boxes in the first quarter has TOP4 brands of Tencent, Xiaomi, Semini and Tmall, with a CR4 of 65.1%, up 8.5% from the same period last year.

Tencent ranked first, with a market share of 23%, up 6.7 percentage points from the same period last year. Tencent launched its new Aurora Box 5 generation in March with an initial price of 299 yuan and a main selling point of 8K film and television resources.

Tencent Aurora Box 5 Xiaomi ranked second, with a market share of 15.7%, down 6.1 percentage points from the same period last year. Millet product line is relatively simple, currently on sale for 6 models, mainly concentrated in the 200-500 yuan price range.

Semini rose to third place, with a market share of 14.5%, up 9.7 percentage points from a year earlier. Semini mainly focuses on platform e-commerce, with the advantage of low price, accounting for nearly 40% of less than 100 yuan.

Tmall's share of magic box sales was basically the same as last year, at 11.9%, but fell to fourth place. The 7C of 100 yuan accounts for nearly half of its share.

When the shellfish share is 7.6%, it remains in the fifth place. When Bay continued to practice the middle and high-end product direction, it released a new product H3 in March, priced at 329 yuan; at the same time, it ranked first in the high-end market of more than 500 yuan, more than 50%.

Most of TOP6-10 are small and medium-sized brands. Due to serious homogeneity, low brand recognition, lack of influence and other factors, OGRG has changed more frequently. OGRG appeared on the TOP10 list for the first time this quarter.

According to Loto Tech online data, the share of 4K resolution reached 98.5% in the first quarter of 2023, up 4.5 percentage points from the same period last year. Quad-core CPU is dominant, with the share of quad-core CPU reaching 92.3% in the first quarter of 2023, up 0.4% from the same period last year.

Near-field voice interaction accounted for 42.1%, down 2.4% from the same period last year; far-field voice accounted for 0.1%, down 0.3% from the same period last year; and products equipped with cameras accounted for 0.2%, down 0.4% from the same period last year.

Loto Technology expects the online market to reach 1.02 million units in the first half of 2023, down 22% from a year earlier.

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