Shulou(Shulou.com)11/24 Report--

On April 28, AVC Revo released the Monthly Data Report on Global TV Brand Shipment, which showed that in the first quarter of 2023, Hisense, the head brand of China, firmly followed the overseas expansion strategy and maintained its market scale expansion. The global shipment volume was 6.2 million units, with a year-on-year growth of 23.5%. It continued to lead the industry with the highest growth rate in the world and stood second in the world. In the domestic market, OviCloud data shows that Hisense TV retail sales in the first quarter of this year, retail volume share reached 29.2% and 27.1% respectively.

"Hisense Video will focus on three scenarios: home, commercial and vehicle, focus on users to make products, anchor six industries of laser display, LCD, LED, ARVR, cloud service and chip, carry out three major technological upgrades, and continuously create high-quality consumption experience for users. "Li Wei, president of Hisense Video, said in a speech at Hisense Global Customer Conference on April 28.

According to the data of Ovievo, Hisense accelerated the optimization pattern at home and promoted the high-quality development of the industry. The domestic sales shipment increased by 12.6% in the first quarter. Overseas, Hisense had strong development momentum, with overseas shipment growth of 29.3% in the first quarter. South Africa, Australia, North America, Europe, Japan and Southeast Asia performed prominently in many regions. Hisense, Toshiba and Vidda have basically realized the classification and positioning of high-end brand, boutique brand and science and technology fashion brand, and the marketing influence of the event has been continuously improved.

Li Wei believes that Hisense has always adhered to the guidance of technological innovation, met the needs of users 'scenarios, and finally realized high-quality development through coordinated development of multiple brands.

It is reported that Hisense Video is the only enterprise in China's display industry that has carried out all-round layout on high-end LCD, laser and LED display technology. At the same time, Hisense is also one of the few display enterprises in the industry with front-end display, chip, cloud platform, artificial intelligence and other full-industry chain capabilities.

"Industrial chain capability means more sensitive market touch and control, and it is also our guarantee to users and customers. "Li Wei said that in the future, Hisense will upgrade its self-developed ULED technology to create a global high-end TV ceiling. At the same time, it will lead the world with laser display, continuously expand more imaginative application space, continuously create scene changes in the field of LED direct display through industrial chain collaboration, and provide top-level display system solutions for consumers with different groups and different needs with full-scene display products.

On April 27, China Household Appliances and Consumer Electronics Expo (AWE2023) opened in Shanghai. Hisense Video first appeared on AWE with the achievements of three major display scenes: home, commercial and vehicle-mounted. ULED X reference image series TV new products, the world's first 8K laser TV, game TV, XR virtual shooting, vehicle-mounted display and other cutting-edge hard core display products caused heated discussion.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.