Shulou(Shulou.com)11/24 Report--

CTOnews.com, April 28, SensorTower analyst Rui Ma released "insight into the Southeast Asian mobile game market in 2023". In the first quarter, the number of mobile game downloads in Southeast Asia exceeded 2.1 billion, accounting for nearly 15% of the global mobile game downloads.

Affected by the popularity of smartphones and the epidemic situation, the number of downloads of mobile games in Southeast Asia has increased year by year, reaching 8.85 billion in 2022. In the first quarter of 2023, there were more than 2.1 billion downloads of mobile games in Southeast Asia, of which the Google Play platform contributed 93% of the downloads.

In terms of revenue, the domestic purchase revenue of mobile games in Southeast Asia will grow by 40% and 12% in 2020 and 2021, and exceed US $2.7 billion in 2021. In the first quarter of 2023, the market's mobile game revenue was close to $590 million in the fourth quarter of 2022, of which Google Play platform revenue returned to the rising track.

Indonesia is the market with the largest number of mobile games downloads in Southeast Asia, contributing nearly 38 per cent of total downloads in the first quarter of 2023, CTOnews.com learned from the report. In terms of income, Thailand, Singapore and Malaysia are among the top three mobile games in Southeast Asia.

In the first quarter of 2023, 28% of the revenue of mobile games in Southeast Asia came from strategic games, of which MOBA, represented by "Mobile Legends: Bang Bang", had the highest revenue. In the first quarter of 2023, the revenue of MOBA mobile games in Southeast Asia increased by 25% compared with the same period last year.

Mobile Legends: Bang Bang, a MOBA mobile game from Mudi Technology, surpassed "Garena Free Fire" to become the highest-paid mobile game in the market in 2022, and won the title of mobile game revenue in Southeast Asia in the first quarter of 2023.

Downloads of the new Sanxiao tour "Doggo Go" launched by Chinese publisher Nox Interactive have risen rapidly in the Southeast Asian market, reaching the top of the download growth list.

Chinese mobile games maintain a leading position in the Southeast Asian market, with revenue from the top 100 Chinese mobile games approaching US $1 billion in 2021, accounting for 37 per cent of total revenue from mobile games in Southeast Asia. In the Top20 list of mobile games in Southeast Asia in 2022, nearly half of the products still come from Chinese manufacturers.

"Mobile Legends: Bang Bang" topped the download list and income list of Chinese mobile games in Southeast Asia at the same time, while "Arena of Valor" Southeast Asia version of "Arena of Valor", "original God", "Higgs Domino Island" and "Universal Awakening" ranked 2nd to 5th respectively.

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