Shulou(Shulou.com)11/24 Report--

China Household Appliances and Consumer Electronics Expo (AWE) has brought more intelligent trends. In 2022, the field of large household appliances, which is under pressure of growth, has displayed its new intelligent products one after another. Compared with other intelligent terminals in the past, most of the flagship products on display this time AWE, such as intelligent kitchen appliances, washing machines, air conditioners, water heaters and massage chairs, have built-in intelligent interaction capabilities. In the future, every kind of large household appliances in the market size of more than 1.7 trillion may jump into a smart space.

In the exhibition area of large household appliances, the open smart space experience is sought after by consumers. On the 19-inch wide screen of Fangtai's latest intelligent range hood, users can get tens of thousands of content using voice and touch, and interact with each other in the most visually comfortable position during cooking, rather than having to bow to the phone screen. According to reports, it uses the latest Tmall wizard AIoT module solution, while achieving voice and touch and other interactive ways.

(AWE consumers watch intelligent smoking machines with voice and visual multimodal interaction)

This kind of intelligent design also appears in the integrated cooking terminals of well-known brands such as Shuaifeng, Kaidu, Yitian, Senge and so on. The screen and voice assistant entering the kitchen scene is not only used to play programs, music and other content, but also an interactive interface for AI to generate recipes and other auxiliary content in the future. In the design of integrated cooking space, when users deal with multi-tasks such as steaming, cooking, frying and stir-frying at the same time, conversational AI can provide good assistance or prompts. In 2022, sales of this kind of integrated cooker products, which are intelligent through Tmall elf chip module, increased by 80% compared with the same period last year, and were recognized by generation Z consumers who love open space.

(AWE consumers experience an intelligent integrated cooker with parallel steaming, roasting, frying and frying and synchronous control with voice interaction.)

German brand Miele has realized the integrated intelligent interaction of multi-space by customizing the Tmall elf wisdom screen. The flow of people from the whole process of using the experience surrounded several layers. Among them, users are most enthusiastic about washing machines, steaming ovens and coffee machines by inputting personalized needs through the same natural dialogue, which means that they no longer have to adapt to different touch interaction panels in the future. you can set up a linkage operation mode for large and small household appliances and carry out long-distance control.

(AWE consumers are concerned about the experience changes that intelligent interaction brings to the steaming process.)

Rongtai Health from Shanghai has also launched an intelligent massage chair that highlights the immersive sense of space. The person in charge of the product introduced at the scene that the massage chair itself is being upgraded to an intelligent operating system, with AIM and user classification and program recommendation as the core, paying attention to the needs of thousands of people in the long-cycle health management of users, so as to provide differentiated professional massage needs for each family member. Through the built-in Tmall elf intelligent assistant, users can get professional health and entertainment content recommendations at the same time without any movement of their limbs during the rest.

(AWE consumers experience the immersive interaction provided by the intelligent massage terminal)

In the field of air conditioners and water heaters where energy consumption is concentrated in the past, manufacturers have also accelerated the placement of intelligent chip modules to improve energy consumption and interactive experience at the same time. The air conditioning products of Panasonic, Ox, TCL and other head brands, and the water heater products of Wanhe and Linnei are all integrated into Tmall's smart energy consumption experience, which can produce a greener and more comfortable use mode according to family habits.

(AWE consumers pay attention to intelligent energy-saving large household appliances)

In early April, media reported that Tmall genie launched "space intelligence" application research in more than a dozen industrial belts with high permeability last year, behind which it is judged that home intelligence will not rely on a single entrance. At the same time, its AIoT business has been fully open in the past four years, providing AliGenie interactive systems and soft and hard access methods such as clouds and chips, without requiring customers to use the same brand or wake-up words. Relevant people expect that through access to AliGenie, the future "non-Ali" terminal will also have Tongyi Qianqian and other personalized large model capabilities.

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