Shulou(Shulou.com)11/24 Report--

According to the news on the afternoon of April 28, Auto Ji, a big V with more than 6 million Douyin followers, has been taken to court. Weilai accused him of spreading online rumors and violating the right of reputation, asking the account to make a public apology to Weilai at the top of its home page and pay compensation of 2 million yuan.

On June 2, 2022, a Douyin account called "Automobile Ji" uploaded a series of three videos. The third one is entitled "BYD and Weilai, who is cutting leeks?" The video claims: "Weilai is very interesting. ES8 sells for 47-630000 in China and how much is it for export to Norway? equivalent to 41-460000 yuan." Xilai said that the video misled the public into treating domestic and foreign consumers differently by comparing the price of its domestic vehicle (battery rental service) with the price of its ES8 BaaS model (battery rental service) sold in Norway, and deliberately ignoring the fact that Norway is exempt from import duties and VAT on electric vehicles, as well as the impression that Ulai sells cheaply in Norway and is "cutting leeks" at home. The video received more than 330000 likes at the end, and Weilai believes that the video has had a serious negative impact on the reputation of the Weilai brand.

Weilai believes that the "car discipline" is knowing that the Weilai model has a complete vehicle (purchase battery) price, and the Baas model (battery rental service) price, is still deliberately inappropriate comparison, rather than work mistakes. On March 25, 2022, two months before the above video was released, the "Automobile discipline" account just released a video related to the "power change mode" of Weilai, interpreting the mode and pricing difference between the Weilai BaaS model and the whole vehicle model, it can be seen that the "Automobile discipline" knows the difference between the two models and prices. This evidence shows that the derogatory behavior of Weilai brand image in "Automobile discipline" is intentional.

Weilai said that it adopted a global pricing strategy, based on vehicle costs, combined with transportation costs, local taxes and operating costs and other factors to make appropriate adjustments, the basic price is basically the same at home and abroad.

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