Shulou(Shulou.com)11/24 Report--

Two years later, the China Home Appliances and Consumer Electronics Expo (AWE2023) with the theme of "Intelligent Science and Technology to create the Future" was finally held in Shanghai on April 27. As one of the three major consumer electronics exhibitions in the world, the reconvening of this year's AWE has attracted the participation of brands from all over the world. Among them, the booth with the theme of "Huan Xin Home one-stop Shopping" for JD.com Home Appliances also officially opened at 10:00, becoming a popular booth for visitors to experience the consumption pattern of "home" scene and new high-quality household appliances.

With the arrival of Xinfengkou, the integration of household appliances has become the key to the growth of the industry.

2023 is the key year for the household appliance industry to get rid of the weak growth trend. How to effectively deal with the trend of household appliance integration has become the focus of attention of all parties in the industry. In this regard, at the opening ceremony of JD.com household appliances, Xu Dongsheng, vice chairman of China Household Appliances Association, expressed the views of the industry.

He pointed out that the restarted AWE will bring the most advanced smart life solutions and the highest technology content, the latest products and technologies through the advantages of global vision and influential platform, and will continue to guide the development and consumption upgrading of the home appliance industry. Among them, JD.com Household Appliances, as a strategic partner of AWE, is helping household appliance brands to continuously infiltrate the sinking market through digital strategy, sinking strategy and trade-in service, bringing opportunities for partners in the incremental market and achieving win-win value creation and development.

JD.com, head of the Home Appliances and Household Business Department, also said at the opening ceremony: "changes in consumer demand have made the intersection of home appliances and home closer, making the dividing line between the two more and more blurred." In order to comply with the trend of household appliances and household integration, JD.com household appliances will continue to optimize the people and goods yard. On the one hand, JD.com will take the home scene as the core this year, build a new home appliance consumption ecology, and provide users with scene-oriented and set-purchased home appliance products. On the other hand, JD.com further optimizes the eco-industrial chain by integrating online and offline resources, and transforms the layout of offline stores such as JD.com MALL and JD.com household appliances stores through infrastructure sinking and experience innovation, in order to activate the sinking market potential and promote the development of trend categories and new products.

Insight into the industry trend JD.com household appliances and household appliances co-brand launched a number of new products

With the improvement of the national economy and the rapid development of science and technology, consumers pay more and more attention to the quality of life, and the requirements for household appliances are becoming more and more stringent, from simply chasing product quality. gradually transferred to the pursuit of high-end products, quality, set, scene. In order to meet the diversified development of today's home appliance consumer market, JD.com 's home appliances rely on the advantages of the supply chain to provide full-link support for brand manufacturers in terms of technology, service, process, etc., and stimulate the production vitality of the industry. in order to provide consumers with more high-quality, high-tech, cost-effective household appliances. During this AWE period, JD.com Home Appliances will join Haier, Midea, TCL and other home appliance brands to hold 14 new product debut events for 2 consecutive days from 27 to 28, covering 15 categories, such as refrigerators, washing machines, air conditioners and televisions, to provide consumers with more quality choices.

In addition, JD.com 's home appliances will also hold a total of 18 two-day live broadcasts of employees and BOSS in the JD.com studio, so that consumers can experience good products, good prices and good services.

On the afternoon of April 28, JD.com Home Appliances and Home Appliances will work with Samsung, Skyworth, LG, Hisense, TCL, Changhong and other brands to release a number of new art TV products, and announce "JD.com Art TV Standard" to meet consumers' higher-level needs for TV categories by providing more personalized, intelligent and diversified products.

In order to further lead the brand to achieve new growth, JD.com home appliances also held 10 billion new product contracts with many big household appliances brands, and set a sales target of more than 10 billion in the first half of 2023, deepening the industry channel layout through in-depth cooperation, promoting the continuous upgrading of products, technologies and services in the industry, and bringing high-quality and cost-effective household appliances to users during the May Day rejuvenation week and the upcoming JD.com 618.

One-stop purchase mode of landing household appliances to create a landscape purchase scheme for the whole house.

Nowadays, although the home appliance market is in the stock stage, people's yearning for a better life and the demand for high-quality, intelligent, green and other consumption upgrading have not weakened. How to adapt to the development trend of the industry and create a healthy industrial ecology has become a common topic in the home appliance industry.

At the AWE scene, JD.com 's home appliances set up a mini JD.com Mall composed of regional scene spaces with three major functions: tide technology, home life and new livism. By integrating household appliances with the same attributes, creating unique "home scenes" such as business office, immersion sleep, forest life, aesthetic kitchen, etc., presents real use scenes, and moves users from detailed design and functions. Let consumers experience a better quality of life. In addition, users can also experience the whole process of home decoration design in the designer exhibition area next to the mini JD.com Mall, and gain an efficient and friendly commodity + design integrated solution.

In addition to the mini JD.com Mall, JD.com Home Appliances has also built a digital intelligence screen in the museum to show brands and users the development trend, trends and characteristics of JD.com home appliances data, and reveals the connotation of the integration of home appliances and appliances-creating value for users' homes and satisfying all users' imagination of home. JD.com home appliances take this as the goal, through decoration customization, trade-in for new and other contents, to provide consumers with home improvement full-link goods and services, reduce time costs, so as to bring consumers time-saving, money-saving and labor-saving "Huan Xin home one-stop shopping" experience.

In order to further meet consumers' demand for "one-stop shopping at home", JD.com home appliances and home appliances joined hands with AWE to start the May Day rejuvenation week at the same time, bringing consumers concessions such as "one-click order for new household appliances to enjoy three-stop welfare", so that users with desirable hedging programs, as well as consumers who failed to show up, can enjoy the one-stop shopping experience of home appliances through JD.com App.

As an important part of Chinese-made, made-in-China and Chinese brands, the home appliance industry is facing new opportunities and challenges. From the performance of JD.com on the AWE, it is not difficult to see that JD.com home appliances are building an one-stop purchase model of home appliances by opening online and offline channels to meet users' pursuit of quality of life. In addition, JD.com 's grasp of users' consumption habits and the advance layout of the development trend of the industry are bound to attract and pry more brand partners to create a more efficient and sustainable industry future.

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