Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com net friend rain and snow on the way, pick flowers smile oO, blue lotus, soft media new friend 1933769, hello ah_rabbit, partial department Sao Huang 4100 eyes clue delivery! CTOnews.com April 27 news, International Data Corporation (IDC) recently released a quarterly mobile phone tracking report, in the first quarter of 2023, China's smartphone market shipments of about 65.44 million units, down 11.8% year-on-year. The opening year of 2023 is still depressed, continuing the year-on-year decline of more than 10% in quarterly shipments since 2022. Similar to overseas markets, after the epidemic control was liberalized, China's mobile phone market demand did not rebound significantly, consumers are still affected by economic downturn, consumer confidence and other factors. As the replacement cycle continues to lengthen, more and more consumers have formed a fixed thinking_mobile phones no longer need to be replaced frequently, and they are becoming more and more common after 3-4 years of use. And manufacturers have also advertised their own products to ensure that 48 months do not stop, default replacement cycle extension. In addition, the combination of large memory and storage actively promoted by the whole industry this year will undoubtedly further extend the replacement cycle of consumers in the future.

Market performance of the top five smartphone manufacturers in the first quarter of 2023 OPPO

After a year, OPPO returned to the first position in the domestic mobile phone market with a market share of 19.6%. The dual flagship high-end Find N2 & Flip series topped Q1 folding market share; the newly released Find X6 series significantly increased OPPO's high-end market share above $600 (currently about 4158 yuan), ranking TOP3. The sub-brand OnePlus market performed strongly, with a year-on-year increase of more than 300%, helping OPPO to strengthen its competitiveness in online channels.

Apple

Apple ranked second in domestic shipments in the first quarter, with a 17.6% market share. After supply fully returned to normal in January, Apple adjusted prices for the first time less than half a year after the launch of new products, and lowered channel prices for iPhone 14 Pro&Max with high market demand in February, increasing sales. However, the iPhone 14 &Plus has not improved significantly since the release of the new appearance color.

vivo

Vivo ranked third in the first quarter. The X90 series maintains strong overall performance competitiveness, with the new folding screen product X Fold2 and the first vertical folding product X Flip ready for launch. The S16 series online market helped vivo win the first place in the market share of 200 US dollars (currently about 1386 yuan)-400 US dollars (currently about 2772 yuan). Enhanced cooperation with operators also helps vivo gain more offline opportunities. The sub-brand iQOO still maintains year-on-year growth, forms a good brand, product and channel complementarity with vivo, and maintains the competitiveness of online channels.

glory

Honor ranks fourth in the domestic market. Magic 5 series makes the high-end market share above 600 US dollars (currently about 4158 yuan) increase the most. Honor began the year with a full-scale overhaul to address issues identified during last year's rapid recovery in growth.

Xiaomi

Xiaomi remains in fifth place. Xiaomi 13, the straight-screen flagship product, helped Xiaomi increase its market share by more than 10 percentage points from $400 (CTOnews.com Note: currently about 2772 yuan) to $600 (currently about 4158 yuan), while Redmi Note 12 series continued to be popular in the market. These two models helped Xiaomi achieve month-on-month growth for the first time in a year.

Folding screen market remains stable In the first quarter of 2023, China's folding screen product shipments remained stable, reaching 1.02 million units, up 52.8% year-on-year. Among them, the share of vertical folding products continued to rise to 44.3%. With the addition of more manufacturers and the release of more products, it is expected that China's folding-screen mobile phone market will continue to grow rapidly in 2023.

For the first time, OPPO ranked first in the market share, reaching 35.0%. Among them, Find N2 Flip occupies nearly 22% of the market share; Huawei is in the alternate period of new and old products, ranking second with a market share of 24.9%; Samsung remains stable, ranking third, occupying 18.4% of the market share as in the previous quarter;Magic Vs series helped Glory gain 10.5% of the market share, the highest share in history; Xiaomi ranks fifth with a market share of 5.6%; Vivo's X Fold+ series is at the end of its product life and still has a 4.5% market share; Lenovo has a 1.1% market share.

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