Shulou(Shulou.com)11/24 Report--

CTOnews.com April 27 news, According to the market research agency Counterpoint Research released a report, In the first quarter of 2023 India mobile phone market total shipments of 31 million units, Year-on-year decline of 19%, New India single-quarter decline record.

CTOnews.com includes the following brand information:

Samsung: Samsung maintained its leading position in the Indian smartphone market for two consecutive quarters with a 20% share in Q1 2023.

Samsung 5G phones accounted for 24% of all 5G phones, and Galaxy A series contributed 50% of shipments.

Vivo: Vivo also maintained its second position with a 17% market share in the first quarter of 2023. Despite a 3 percent year-over-year decline, the company's strong omni-channel business and cost-effective pricing helped OEMs maintain their position.

Xiaomi: Xiaomi experienced a sharp decline compared with the first quarter of 2022, falling to third place in the first quarter of 2023 with a share of 16%. The year-on-year decline was 44%, the biggest drop ever for the brand.

The decline was due to weak demand in segments below INR 10000, Xiaomi's over-reliance on online channels and product mix confusion.

OPPO: OPPO ranks fourth in the Indian smartphone market, growing 9% year-on-year with a share of 12%. The brand has been continuously expanding its shipments in the high-end market, with a special focus on the mid-to-high-end market (INR 20,000-INR 30,000), the fastest growing among all brands with a year-on-year growth of 144%.

Realme: Realme fell 52% year-over-year in the first quarter of 2023, causing the brand to slip to fifth place with a 9% share. Realme continues to face challenges such as inventory build-up and adverse market conditions in segments below INR 10,000. It is now focusing on offline retail to expand its consumer base.

OnePlus: OnePlus is the fastest-growing brand, benefiting from strong demand for its OnePlus Nord CE 2 Lite and newly launched OnePlus 11 series, which grew 72% year-over-year in Q1 2023.

OnePlus 'Nord CE 2 Lite 5G was the best-selling model in Q1 2023. It ranks second in the high-end market (INR 30,000 to INR 45,000 or around US$370 -550) with a 30% share. In addition, the brand actively expanded its offline layout and opened experience stores in several cities.

Apple: Apple grew 50% year-over-year and held a 6% share in Q1 2023. The brand maintained its leading position in the overall high-end market (above INR 30,000) and ultra-high-end market (above INR 45,000, around US$550) with market shares of 36% and 62%.

Related Reading:

"Indian mobile phone market situation in the first quarter of 2023: Samsung returns to first place, OPPO grows 18%, Xiaomi falls to fourth place"

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