Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Snailwang for the clue delivery! CTOnews.com April 27 news, According to the paper news report, On the morning of April 27, Shanghai City Market Supervision Administration Director Ni Junnan visited "2023 Shanghai People's Livelihood Interview" program to answer the public's concerns.

Ni Junnan pointed out in the live broadcast that now, the boundary between advertising and information is more and more blurred, some commercial advertisements are confusing, hidden, consumers are more difficult to distinguish. On May 1 this year, the forthcoming Measures for the Administration of Internet Advertising clearly stated that "Internet advertising should be identifiable and enable consumers to identify it as advertising." For example,"planting grass notes," this kind of advertisement that promotes goods or services through knowledge introduction, experience sharing, consumption evaluation, etc., must be marked with "advertisement" if shopping links are attached.

Ni Junnan also said, If encounter "Experience sharing""Consumption evaluation" and other forms of promotion of pharmaceutical products and services, It is likely to violate "Medical products and services advertising may not endorse and may not use the patient's name certificate" Legal provisions, Consumers do not believe.

According to CTOnews.com previously reported, China's "Internet Advertising Management Measures"(hereinafter referred to as "Measures") will be implemented from May 1, mainly stipulating the following contents:

First, in view of the problem of "excessive and excessive" pop-up advertisements, the Measures further refine the situation of "one-button closure," add legal responsibilities of advertisement publishers, and strengthen punishment for illegal acts.

Second, in view of the repeated pop-up advertisements of intelligent household appliances, navigation equipment and intelligent transportation vehicles reflected by the masses, affecting consumption experience and even traffic safety, the Measures clearly make corresponding regulations and actively respond to social concerns.

Thirdly, in view of the use of online live broadcasting to publish Internet advertisements, the Measures clearly stipulate that if online live broadcasting constitutes commercial advertisements, the participants of corresponding advertising activities shall bear the responsibilities and obligations of advertisers, advertising operators, advertising publishers and advertising spokespersons according to law.

Fourthly, aiming at the false illegal endorsements of well-known artists, entertainment stars, network celebrities, etc., the Measures further refine the supervision measures, add new provisions on the jurisdiction of advertising spokespersons, and lay a solid foundation for effectively standardizing advertising endorsement activities.

Fifthly, aiming at the accurate delivery of Internet advertisements and the problem of "thousands of people and thousands of faces," the Measures stipulate that if Internet advertisements are published by means of algorithm recommendation, relevant rules and advertising records of algorithm recommendation services shall be recorded in advertising files to provide basis for standardizing such advertising behaviors.

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