Shulou(Shulou.com)11/24 Report--

CTOnews.com, April 27 (Xinhua)-- shipments of Chinese mainland smartphones fell 11% year-on-year in the first quarter of 2023 to 67.6 million units, the lowest since 2013, according to the latest data released by analyst firm Canalys.

CTOnews.com noted that, thanks to the continued popularity of the iPhone14 series, Apple topped the Chinese mainland market with a 20% market share, shipping 13.3 million units. One plus new products helped OPPO shipping performance, OPPO (including one plus) shipped 12.6 million units, ranking second with a 19% market share, vivo and Glory shipped 11.3 million and 9.7 million respectively, falling to third and fourth, while Xiaomi stabilized fifth in the market with 8.5 million shipments.

"the economy picked up after the liberalization of the epidemic prevention policy, but failed to bring a significant stimulus and boost to the smartphone market demand," said Zhong Xiaolei (Lucas Zhong), an analyst at Canalys. The market ushered in the fifth consecutive double-digit decline. Total retail sales of consumer goods increased by 5.8% in the first quarter compared with the same period last year, while communication consumer goods still declined, and the epidemic still had a medium-and long-term impact on consumer behavior. They are more inclined to put their income on necessary expenditure and maintain a certain amount of savings. To maintain a rational attitude towards consumer electronics, manufacturers need to provide more convincing products for the market to stimulate replacement. "

Canalys analyst Liu Yixuan (Amber Liu) said: "although there will be no significant recovery in China's mobile phone market in 2023, we have seen signs of recovery in consumer confidence, which will be a good time for manufacturers to practice the latest brands and product strategies. This year will be an important year to test manufacturers to achieve the dual goals of profit and market share, while focusing on accumulating brand and technology base. While adjusting the growth forecast for 2023, the smartphone industry chain has turned its attention to the growth plan for 2024, seeking to make further breakthroughs in hardware technology, and to achieve more application scenarios in ecological construction and AI algorithm capabilities. "

Referenc

The restart of China's market economy failed to boost smartphone shipments, which fell 11% in the first quarter compared with the same period last year.

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