Shulou(Shulou.com)11/24 Report--

Sales in China's smartphone market fell 5.4% year-on-year in the first quarter of 2023, narrowing the decline from the previous quarter, according to the Financial Associated Press. Among them, OPPO (including one plus) ranks first in the Android brand with an 18% share. The one plus brand ranks first among all brands with a growth rate of 210%, and is the only mobile phone brand that has achieved triple-digit growth.

OPPO's overall leadership in the smartphone market is driven by popular products such as the OPPO Find N2 series and the OPPO Find X6 series.

At the end of last year, OPPO released the flagship Find N2, the lightest horizontal folding in history, and the Find N2 Flip, the first 3.26inch vertical folding product with the largest outer screen to date. With its strong product power, OPPO Find N2 series helps OPPO win the first market share of folding screens in China:

According to CINNO statistics, OPPO sales in January 2023 increased by 483% compared with the same period last year, ranking first in the domestic No.1 market with a 30% share. Sales of the first vertical fold new product, the Find N2 Flip, ranked first in the domestic folding mobile phone market in that month.

It is worth noting that OPPO has firmly occupied the first position in the domestic folding screen market since the 52nd week of 2022.

Thanks to the continued hot sales of the innovative folding screen Find N2 series and the annual image flagship Find X6 Pro, OPPO achieved a substantial increase in sales in the ultra-high-end online market of 6000-8000 yuan in the first quarter of 2023, an increase of 133% over the same period last year, and a 3% increase in market share compared with the same period last year, further increasing OPPO's competitiveness in the ultra-high-end online market.

The OPPO Find X6 series defines superlight and shadow three main shots for the first time, breaking through the tradition of distinguishing primary and secondary multiple shots by mobile phones, and promoting mobile images from the era of multi-shots to the era of multi-cameras. The Find X6 series wide-angle, long-focus and ultra-wide-angle cameras use industry-leading outsole sensor technology and industry-leading optical design, giving each camera flagship light capture performance for the first time.

According to the platform-wide monitoring data of Sandalwood China's e-commerce market, as of April 7, sales of OPPO Find X6 Pro increased by 129% compared with the same period of the previous generation.

Under the OPPO two-brand strategy, one plus, as a pioneer of OPPO's main performance, mainly attacks the online market, accounting for more than 80% of new users in the first quarter. The main new users come from other online brands, which has a significant incremental effect and ranks first among all brands with a growth rate of more than 210%.

In February this year, the first sale of one plus Ace 2, JD.com and Tmall went on sale for 37 minutes, breaking the all-day sales record for all Android phones in nearly a year; in March, the first sale of one plus Ace 2V, of which JD.com and Tmall started selling for 6 minutes, won the second place in the first day of sales of all models at 2-3K prices in nearly a year. Driven by these popular products, OPPO has achieved the ability to reverse the trend. According to Canalys data in April 2023, shipments in the global smartphone market fell 12% year on year. Oppo is firmly in the top 4 of the global market in 2022 and is the only Android brand with market share growth among the top five manufacturers in the world. At the same time, the OPPO brand has also accelerated the pace of internationalization, with OPPO accounting for more than 55% of overseas shipments in 2022, a significant increase compared with 21 years.

To achieve the above achievements, in fact, OPPO adhering to the concept of "science and technology for good", in innovation, research and development on the road of "accumulated strength", this is the result of a long-term doctrine. Starting from 2020, OPPO will continue to invest 50 billion in R & D in three years, adhere to the downward trend of technology, the upward trend of products, and continue to invest in R & D.

The latest forecast released by Counterpoint shows that the smartphone market will return to growth momentum in the second half of 2023. What other surprises will the next OPPO bring to the market? Let's look forward to it!

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