Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Sentinel for the clue delivery! CTOnews.com, April 25 news, Wechat Public platform Operations Center issued a notice that the State Administration of Market Supervision and Administration recently issued the "measures for the Administration of Internet Advertising", which will come into effect on May 1, and the marketing content released by the official account operators must comply with the relevant regulations.

The official account operator needs to strictly review the content of the release to meet the compliance requirements, the notice said. Where goods or services are promoted in various forms and shopping links are attached, the word "advertisement" shall be prominently marked.

The notice also said that the platform suggested that when the official account operator publishes the marketing content, it strictly complies with the new rules and implements the legal compliance obligations, and the follow-up platform will also carry out special management of illegal marketing content.

According to previous reports by CTOnews.com, China's measures for the Administration of Internet Advertising (hereinafter referred to as the "measures") will be implemented on May 1, which mainly stipulates the following:

First, in view of the problem of "too much and too much" of pop-up advertisements, the "method" further refines the situation of "one-button closure", adds the legal liability of advertising publishers, and strengthens the punishment of illegal acts.

Second, in view of the frequent pop-up advertisements reflected by the masses, such as smart home appliances, navigation devices, and intelligent vehicles, which affect consumer experience and even traffic safety, the "measures" clearly make corresponding regulations and actively respond to social concerns.

Third, in view of the use of webcast to publish Internet advertisements, the measures clearly stipulate that webcast constitutes commercial advertisements, the corresponding participants in advertising activities shall bear the responsibilities and obligations of advertisers, advertising operators, advertising publishers and advertising spokesmen in accordance with the law.

Fourth, in view of the problems of false and illegal endorsements such as well-known artists, entertainment stars and Internet celebrities, the "measures" have further refined the regulatory measures and added provisions on the jurisdiction of advertising spokesmen, laying a solid foundation for effectively standardizing advertising endorsement activities.

Fifth, in view of the accurate delivery of Internet advertisements and the problem of "thousands of people and thousands of faces", the measures stipulate that if Internet advertisements are published by means of algorithm recommendation, the relevant rules of algorithm recommendation service and advertising records shall be recorded in advertising files to provide a basis for standardizing this kind of advertising behavior.

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