Shulou(Shulou.com)11/24 Report--

As May 1 approached, the merchants moved. The "Spring Consumption Festival" launched by millions of merchants across the country jointly with Alipay has been launched in various places for the sixth time. Wuhan, Chongqing, Xiamen, Chengdu and other cities jointly carry out consumption promotion activities with Alipay.

Consumers like to see Alipay scan "red envelope code" superimposed discount has also been spread all over the country, on-site scanning red envelope code to receive benefits, in addition to offline scanning "red envelope code" consumption, Alipay also launched activities in mobile phone App, before May 3, users on Alipay search "consumption festival," can turn up to 88 yuan red envelope and hundreds of merchant discounts, for merchants to bring a consumption festival full of fireworks.

300 scenic spots give coupons for refueling, car rental, bus ride, enjoy discounts, Zibo code scanning consumption increased by 80%.

The planning for May Day travel has been greatly advanced. According to Alipay platform data shows, Through Alipay travel channel to buy May 1 train ticket order volume rose 873% year-on-year, Heat comparable to Spring Festival travel. Alipay Mini programs in about 300 scenic spots across the country will give out exclusive coupons, and users who go to Chongqing, Chengdu, Luoyang and Sanya will also have a chance to win gifts.

Eight immortals cross the sea in different cities. Wuhan, Chongqing, Xiamen, Chengdu and other cities combined with their own regional characteristics, together with Alipay to carry out Wuhan combustion fireworks business incentive plan, fun Chongqing May Day gift package, Chengdu May Day flash live broadcast and other special activities, bringing new consumption experience for citizens everywhere. Alipay out of Zibo, in addition to the store will give "zero head," consumers scan Alipay "red envelope code" and can save a sum of money, add code to promote barbecue city more popular, data shows Zibo's number of payments month-on-month growth of 80%.

The subway is also ready for May 1. Users in nearly 100 cities across the country open electronic bus cards in Alipay, and users search for "green travel" on Alipay to enjoy discounts on physical transportation cards. Such as Beijing, Xi'an, Hangzhou bus storage value 50% off, other cities from 50% off to 10% off.

Travel by car. During May Day, car rental, refueling, charging, car washing and other businesses set up a "challenge arena," in Alipay travel "car life" issued travel preferential gifts, such as up to 200 yuan car rental coupons, up to 15 yuan fuel coupons, etc.

Enterprises are busy recruiting new 400,000 flexible employment posts on May 1

On April 22, Picasso's ceramic paintings were sold for 500,000 yuan in one minute, the highest single price so far for Ali auction art goods in the broadcast room. During the Spring Consumption Festival, hundreds of commercial organizations start live broadcasting, and users can also turn to live expansion red envelopes, bringing a new live broadcast experience.

"Live broadcasting with posts" has also become a new phenomenon played by recruitment agencies on Alipay. 19 recruitment agencies in Alipay employment channel newly launched more than 400,000 jobs, looking for jobs can be directly connected with recruiters.

The May Day holiday is also a good time for many friends to refine themselves or "travel with ears." Himalaya, Dragonfly FM, Sail Book, Chaos Academy, etc. launched the "Good Book Limit Free" benefit on Alipay Reading and Listening Channel, providing users with more than 260 high-quality audio books for free listening within a limited time.

Participating in Mini programs merchants nearly doubled, and the digitization process of small and medium-sized merchants accelerated again

Spring Consumption Festival is the epitome of Alipay's efforts to promote consumption potential and boost the development of real economy. It is reported that this year's participation in the "Spring Consumption Festival" Mini programs merchants are twice as many as last year. With payment as the fulcrum, more rights and interests are being superimposed to form Alipay "aggregation effect," helping merchants to transform digitally, so that merchants, consumers and service providers can achieve multi-win in consumption festival and five-blessing activities.

Six years since Alipay's "red envelope code" was launched in 2017, consumers have scanned the code to receive preferential treatment, bringing more passenger flow consumption to small and medium-sized businesses. During last year's "Summer Consumption Festival," every investment of 1 yuan red envelope code in Hangzhou can drive 14 yuan consumption. Since 2022, Alipay has also held several consumption festivals jointly with merchants, and invested capital resources to drive the consumption scale by nearly 65 billion yuan.

In addition, Alipay also launched the Star Plan to open 10 billion flow subsidies, launched the "three-zero service" for small and micro businesses to reduce costs and improve efficiency, among which since 2021, the cost reduction and profit-sharing measures have saved more than 10 billion yuan for small and micro businesses for more than a year.

Alipay also provides basic technology product base for third-party digital service providers, and opens atomic technology product capability interface to assist service providers to provide "easy to use and inexpensive" digital services for small and medium-sized enterprises. This year, it plans to build 1000 market-competitive industry solutions.

"Only when small and medium-sized enterprises are fully digitized can the digital era really come and the inclusive dividend of digital technology be truly realized. "Jing Xiandong, Chairman and CEO of Ant Group, proposed that platform + SaaS ecology is an effective paradigm for digital upgrading of small and medium-sized enterprises.

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