Shulou(Shulou.com)11/24 Report--

On the occasion of World Book Day on April 23, the "Xingguang Childhood Reading" project, jointly launched by JD.com Public Welfare, Tianqiang Charitable Foundation, Beijing Le Yu Charitable Foundation, JD.com Books, JD.com Health, JD.com Logistics and so on, was officially launched.

This public welfare action aims to invite JD.com caring users to recommend high-quality books and donate books to the vast number of rural children, and JD.com and Le Yu Charitable Foundation will send these books to 100 rural primary schools that receive donations, so that children between urban and rural areas can share the joy of reading books with each other, so as to enrich the extracurricular reading of rural children. Expand their knowledge in history, literature, science and technology, nature, thinking and other fields, and cultivate good reading habits.

Zhang Zetian, director of the Tianqiang Charity Foundation and the sponsor of the public welfare program, said he hoped that the "Starlight Transmission of childlike innocence to read together" program would build a bridge of communication between urban and rural children and bring joy and strength to reading for rural children.

A concern for rural children that lasted for 20 years

JD.com was a small company with 38 employees in Zhongguancun in 2003. that year, every employee of JD.com supported a primary school student in Jingle County, Shanxi Province, which was then a state-level poor county. At the primary school in Xiashuanglu Village, JD.com staff studied and lived with their children and explained the world outside the mountains to them.

Since then, this concern has been retained in JD.com. "every time I encounter any difficulties in my study, I can think of you to help me once, I have the strength to face and overcome the difficulties, it is with this grateful heart, my goal is to achieve excellent results, to repay you, to repay all who care about me." More than a decade ago, most of the children of Jingle County Rural Primary School who wrote thank-you notes with their tender hands have walked out of that small mountain village.

In 2016, Zhang Zetian responded to the call of the United Nations to participate in the "first Thousand days of Life" public welfare project, and felt that there was a gap between rural children in remote areas and urban children in terms of living material conditions and extracurricular knowledge acquisition. she actively promoted the launch of the "JD.com public welfare materials fund-raising platform" with the theme of "connecting things and love", through the model of "one click donation, direct delivery of materials". The caring materials will be directly distributed to the public welfare project through JD.com logistics system.

In 2018, led by JD.com, with the help of JD.com 's business advantages and commercial resources, together with public welfare organizations and partners, launched the "Children's Book donation" idle recycling program on World Reading Day. In this year alone, JD.com raised about 200000 books, which were professionally sorted and disinfected as gifts for International Children's Day. Through the love of JD.com 's 23997 delivery boys, they were sent to more than 200 rural primary schools, and the books with the farthest journey were even sent to primary schools in Kashgar, Xinjiang.

By 2021, the donation scope of this public welfare activity has covered 28 provinces and cities across the country, and the number of schools receiving donations has increased to 17 provinces and cities.

Use books to build a bridge for urban and rural children

In 2023, JD.com ushered in the 20th anniversary of his start-up, and it was also the 20th year that JD.com actively devoted himself to public welfare. After years of practice committed to rural public welfare, JD.com public welfare department and Leyu Charitable Foundation have also found that there is a great gap between urban and rural areas in the number and time of children reading books. it is difficult for families in many remote areas to provide adequate reading support for their children, and they generally lack the ability to select high-quality books.

In order to enable rural children in remote areas to read the same high-quality books as urban children, JD.com, jointly with Tianqiang Charitable Foundation, Beijing Le Yu Charitable Foundation, JD.com Books, JD.com Health, and JD.com Logistics, launched the "Star Transmission Childhood Reading" program again as scheduled on this year's World Book Day. The purpose of this public welfare activity is to give rural children the choice of what books to read to their peers, and invite caring users in Beijing, Shanghai, Guangzhou, Shenzhen and other places to participate. Through "recommend a good book", "donate a new book", "donate idle books" three ways to participate Collect books such as popular science, picture books, aesthetic education books, biographies of literature and history, fairy tale fables, puzzle books, children's literature, classics and reference books for rural children, and focus on sending them to 100 rural primary schools where book renewal lags behind due to lack of funds.

The star transmission public welfare project also advocates the all-round development of caring for rural children, in conjunction with the "Medical warmth and Benevolence Rural Children Psychological Care Program", and invites psychological experts from the Institute of Psychology of Beijing normal University to donate primary schools to the project to give lectures on the mental health of children and adolescents. If conditions permit, they will also cooperate with the school to carry out psychological assessment activities for children.

Children are like stars all over the sky, accompany each other in order to form the stars and sea of dreams. JD.com 's attention to rural children has changed from one 20 years to another. JD.com will also join hands with more social organizations and caring users who are enthusiastic about rural children's education. for rural children to broaden their horizons and look at the stars to build a broader platform.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.