Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues on the way! CTOnews.com, April 23, China Press and Publishing Institute released the results of the 20th national reading survey at the second National Reading Conference. The 20th National Reading Survey was launched in August 2022, and questionnaire collection and questionnaire review were carried out simultaneously from October 2022 to February 2023. Three different sets of questionnaires were used to interview minors in three age groups (0-8 years old, 9-13 years old, 14-17 years old).

By means of online survey and telephone survey, samples were collected from 165 cities, covering 30 provinces, autonomous regions and municipalities directly under the Central Government. The effective sample size of this survey is 1481071, of which adults account for 74.6% of the total sample size, accounting for 25.4% of the total sample size for minors under the age of 18, and 4:1 in urban and rural areas. The survey can be extended to China's population of 1.326 billion, of which 56.4% are urban residents and 43.6% are rural residents.

The comprehensive reading rate of China's adult citizens in various media, including books, newspapers and digital publications, was 81.8% in 2022, an increase of 0.2 percentage points from 81.6% in 2021.

The comprehensive reading rate in 2022 was 59.8%, an increase of 0.1 percentage points from 59.7% in 2021; the reading rate of newspapers was 23.5%, down 1.1% from 24.6% in 2021; the reading rate of periodicals was 17.7%, down 0.7 percentage points from 18.4% in 2021. The contact rate of digital reading methods (online reading, mobile reading, e-reader reading, Pad reading, etc.) was 80.1%, an increase of 0.5 percentage points compared with 79.6% in 2021.

According to the investigation of the book reading rate of China's urban and rural adult residents in 2022, it is found that the book reading rate of urban residents is 68.6%, higher than that of 68.5% in 2021, and that of rural residents is 50.2%, higher than 50.0% in 2021.

Comparison of reading rate between urban and rural areas CTOnews.com data show that 77.8% of adults have read on mobile phones in 2022, an increase of 0.4% from 77.4% in 2021; 71.5% of adults have read online, which is basically the same as 71.6% in 2021; 26.8% of adults read on e-readers, a decrease of 0.5 percentage points from 27.3% in 2021 21.3% of adults use Pad (tablet computers) for digital reading, a decrease of 0.4 percentage points from 21.7% in 2021.

The contact rate of all kinds of digital reading methods from the investigation of adult citizens on the reading volume of all kinds of publications, the average number of paper books read by adult citizens in 2022 is 4.78, which is higher than 4.76 in 2021. The number of e-books read per capita was 3.33, up from 3.30 in 2021. The per capita reading of paper newspapers is 14.76 (copies), which is lower than the 15.13 issues (copies) in 2021. The per capita reading volume of paper journals is 1.88 (copies), which is lower than 1.90 (copies) in 2021.

Through the investigation of the book reading volume of urban and rural adult residents in China, it is found that in 2022, the number of paper books read by urban residents is 5.61, which is 0.03 more than that of 5.58 in 2021, and that of rural residents is 3.77, higher than 3.76 in 2021.

Comparison of reading quantity between urban and rural areas: in 2022, 45.5% of adults preferred to "read with a paper book", which was the same as 45.6% in 2021; 32.3% of adults preferred to "read on mobile phones"; and 8.1% of adults preferred to "read on e-readers." 6.8% of adults prefer "online reading"; 8.2% of adults prefer "listening to books"; and 2.8% of adults prefer "video lectures".

According to the adult national's evaluation of the amount of personal reading, 3.3% of the people think that they have a large amount of reading in 2022, and 11.2% of the people think that they have a large amount of reading. 55.0% of the people think that the amount of reading is average, and 30.5% of the people think that the amount of reading is small or relatively small.

Evaluation of individual reading quantity of adult citizens from the evaluation of the overall reading situation of adults, 26.8% of the citizens expressed satisfaction (very satisfied or relatively satisfied); 15.4% of the citizens said they were dissatisfied (relatively dissatisfied or very dissatisfied); another 47.8% said average.

Evaluation of adult national satisfaction with personal reading in traditional paper media, the average daily reading time of Chinese adult citizens in 2022 was 23.13 minutes, an increase of 2.08 minutes compared with 21.05 minutes in 2021; the average daily reading time was 5.05 minutes, less than 5.22 minutes in 2021; the average daily reading time was 3.15 minutes, higher than 2.96 minutes in 2021.

The contact time of all kinds of media is the longest in the digital media, and the average daily contact time of adult citizens is the longest. In 2022, the average daily mobile phone contact time of Chinese adult citizens was 105.23 minutes, an increase of 4.11 minutes from 101.12 minutes in 2021. The average daily Internet contact time was 66.58 minutes, 1.84 minutes less than the 68.42 minutes in 2021. The average daily reading time of e-readers was 10.65 minutes, 1.13 minutes less than 11.78 minutes in 2021. The average daily exposure to Pad is 8.79 minutes, 1.03 minutes less than the 9.82 minutes in 2021.

According to the investigation of the listening habits of adult citizens, it is found that in 2022, more than 30% (35.5%) of adult citizens have the habit of listening to books, an increase of 2.8 percentage points compared with the average level of 2021 (32.7%).

From the comparison between urban and rural areas, the listening rate of China's urban adult residents was 37.1% in 2022, 5.6 percentage points higher than that of 31.5% of rural adult residents.

According to the investigation of the listening media of China's adult citizens, it is found that the proportion of people who choose "mobile audio App platform" to listen to books is relatively high, accounting for 21.6%; 13.5% of people choose to listen to books through "Wechat official account or Mini Program"; 10.5% of people choose to listen through "smart speakers"; and 8.5% and 5.2% of people choose to listen to books through "radio" and "audio reader or voice reader" respectively.

The survey data of the main forms of adult national listening show that Chinese adult citizens have a higher demand for reading activities. In 2022, 80.5% of adult citizens believed that the local authorities should hold reading activities or reading festivals. In order to meet the residents' high demand for reading activities, local national reading departments have launched brilliant national reading brand activities.

In 2022, China's adult citizens' awareness rate of brand reading activities reached 73.7%. Among them, the awareness rate of "local city reading festival" and "book fair book market" is the highest, the proportion of choices is 30.1%, the proportion of "agency, enterprise / campus reading activities" is 28.9%, and the awareness rates of "local reading club" and "urban reading hall" are 27.3% and 22.9%, respectively.

Awareness rate of national reading brand activities in 2022, the participation of Chinese adults in national reading brand activities reached 66.7%. Among them, the participation rate of the "Local City Reading Festival" was 28.2%, the participation rate of "Agency Enterprise / Campus Reading activities" was 26.4%, the participation rate of "Local Book Club" was 23.9%, the participation rate of "Book Fair" was 24.2%, and the participation rate of "City Reading Hall" was 18.6%.

According to the survey of the degree of participation in the national reading brand activity, it is found that among the adult citizens who have participated in the national reading brand activity, more than 70% (72.2%) are satisfied with the reading activities they have participated in ("very satisfied" or "quite satisfied"), and 22.4% are generally satisfied with the reading activities they have participated in. 5.4% of people also expressed dissatisfaction with the reading activities they had participated in ("very dissatisfied" or "relatively dissatisfied").

The national reading brand activity is satisfied. In 2022, the awareness rate of at least one public reading service facility such as public library, community reading room / community library / urban study, newspaper column and so on was 52.5% among adult urban residents in China. Among them, the awareness rate of public libraries is 30.7%, the awareness rate of newspaper columns is 25.8%, and the awareness rate of community reading room / community study / city study is 27.1%.

Awareness rate of public reading service facilities from the use of all kinds of public reading service facilities, 14.9% of China's urban adult residents used public libraries in 2022; the proportion of community reading rooms / community studies / urban studies was 12.1%; and the proportion of over-use of newspaper columns was 10.3%.

Among the urban adult residents who have used the above public reading service facilities, the use satisfaction of the public library is the highest, which is 78.2%, and that of the community reading room / community study / urban study is 72.5%. The satisfaction of the newspaper column is 60.6%.

Satisfaction with public reading service facilities in 2022, the book reading rate of minors aged 0-17 in China was 84.2%, an increase of 0.3 percentage points from 83.9% in 2021. In 2022, the per capita book reading volume of minors aged 0-17 in China was 11.14, an increase of 0.21 compared with 10.93 in 2021.

According to the book reading rate of minors, the book reading rate of children aged 0-8 in 2022 was 73.5%, which was 1.4 percentage points higher than that of 72.1% in 2021, and the book reading rate of children aged 9-13 was 99.2%. An increase of 0.1 percentage points from 99.1% in 2021 The book reading rate of 14-and 17-year-olds was 90.4%, an increase of 0.3 percentage points from 90.1% in 2021.

In terms of the book reading volume of minors, the per capita extracurricular reading of teenagers aged 14-17 in 2022 is the largest, 13.15, higher than 13.10 in 2021; the per capita reading of children aged 0-8 is 10.56, higher than that of 10.33 in 2021; the per capita reading of children aged 9-13 is 10.32, higher than 10.21 in 2021.

The number of books read by minors

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