Shulou(Shulou.com)11/24 Report--

On April 20, the Vientiane update flash show "Chaodian rookie updated at the right time" created by JD.com 's computer digitally made its stunning debut in Beijing. This is China's first digital fashion show. JD.com computer Digital, together with Lawrence Xu, a high-profile designer in the fashion industry, has integrated fashion culture into hard core cutting-edge technology, and has conducted a multi-dimensional fashion display of a number of new annual products recently released by the computer digital industry.

In the flash show, there were many domestic and foreign computer digital brands, including Lenovo, Asustek, Hewlett-Packard, Xiaomi, Jimi, as well as such as Asustek Lingyao X dual screen Pro, Jumi Z7X, Dyson air purification headphones, Dangbei D5X Pro, DJI DJI Action2 sports camera, Xiaomi Xiaomi Book 12.4, ThinkBook 16p, PICO 4 Pro VR all-in-one, Nuts N1 and other newly released or upcoming blockbuster new products.

Computer digital products, can be more fashionable, more fashionable mention technology digital products, most people may first think of is a cool, cold appearance. For a long time, because scientific and technological digital products are too parameterized and performance-based, many consumers' understanding of scientific and technological digital products is still based on the fact that scientific and technological digital products meet the interests and needs of a small number of people. But it is high-end, spring and snow.

But is it true? No. Take notebook computers as an example, many users pay great attention to the appearance design of these products when they buy notebook computers. for them, notebooks are not only a computer, but also the best carrier to express their life style and attitude-they need a different product to show themselves and declare their understanding of the world and their attitude towards life.

The flash show created by JD.com to update Vientiane shows their deep understanding of scientific and technological digital products-- science and technology is not cold, digital products are fashionable, trendy, cutting-edge, and also bear the "feelings" of consumers.

The overall layout of the computer digital show is mainly mirror-based, giving people an intuitive experience different from flat picture expression and video display. Models may be holding new notebooks, or shoulder tablets, carrying drones, wearing VR all-in-one machines, hand-pushing mobile wisdom screens, headphones and watches when they appear on the runway, wearing changeable clothes that complement the technology digital products displayed. Brought a series of stunning and gorgeous fashion catwalks.

These blockbuster new products have changed the cold image of digital products in the past, and with the participation of many supermodels such as Lu Xianren and Wang Yi, these products have been transformed into "cool" products with an eye-opening avant-garde shape, interpreting the trendy temperament of new computer digital products. Lawrence Xu has customized fashion accessories for some new products, such as ThinkBook16P's custom straps, which instantly transform notebooks into fashion backpacks and reflect the lightweight and portable characteristics of the new products.

At the same time, in the interactive area of product display, JD.com also displayed Pico 4 Pro JD.com courtesy version, Leica x Bape joint camera, Asustek Lingyao 14, ROG Fantasy X-ACRNM RMT02 and other annual technology digital fashion products, attracting many media and talent enthusiasts for new product tasting experience.

This extremely avant-garde art show has given new vitality to consumer electronics in the traditional sense, and in a deeper sense, this show also makes all consumers more intuitive to feel the "other side" of these digital products, full of fashion, advanced sense and unlimited possibilities.

There are humanistic feelings behind fashion, in fact, the current consumer electronics products have already gone beyond their own functional product attributes, but also represent consumers' exclusive aesthetic attitude and value identity, a really good product, it not only brings the ultimate scientific and technological experience, but also arouses consumers' aesthetic and spiritual resonance, and their spiritual world is tacit.

JD.com, as China's largest integrated online retailer, has an absolute say in the 3C digital category. "Buy computer digital to JD.com" has become the mental choice of consumers. JD.com himself also started from the 3C digital category, and naturally has a more keen insight into the needs of consumers. As mentioned above, apart from the parameters, consumers need more understanding and use of the "perceptual" and "artistic" level of digital products, which is part of the ultimate experience contained in a digital product.

The big show launched by JD.com, through a more intuitive and immersive visual and auditory all-round experience, can be said to accelerate the transformation of the fundamental attribute of consumer electronics products, making fashion technology more widely into people's lives, and allowing more consumers to feel the refreshing new experience of digital technology life.

On the other hand, as the largest e-commerce giant in China, JD.com always plays the role of a bridge between consumers and brands, especially in the computer digital home field, with years of accurate insight into consumer demand. JD.com 's market perception professional ability can also better help upstream technology brands to innovate, better create trend explosives, and help brands continue to develop upward.

It is worth mentioning that JD.com computer Digital also specially launched a series of welfare benefits in this new quarter, including 1000 yuan in trade-in subsidies, up to 24 installments free of interest, and so on. Many value-added services for consumers who are still waiting to easily renovate do not have to worry about, helping the majority of consumers to buy at ease and use at ease.

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