Shulou(Shulou.com)11/24 Report--

"it's too curly, it's really too curly!" This is the common feeling of the media in Shanghai Auto Show over the past two days, including ourselves and many media colleagues around us.

First of all, the car business volume. According to the official figures of the Shanghai Auto Show, there are about 1500 vehicles on display and more than 150 new cars are on display worldwide. More than 150 press conferences were held in two days, setting an all-time high.

The second is the media volume. According to officials, more than 12000 Chinese and foreign journalists took part in the first Media Day. Before 8 o'clock on the morning of the 18th, the roads around the venue were jammed, and vehicles lined up all the way to the viaduct. In order to get to the venue as soon as possible, we got off midway and chose to walk to the venue.

Next, based on the real experience of the exhibition in the past two days, we will take an inventory of the top four of this auto show.

The busiest venues: new Power Brands gather together 6.1 the number of indoor pavilions in this Shanghai Auto Show has reached 13, including 9 passenger car pavilions and 3 automotive technology and supply chain pavilions, if you want to say which venue is the most lively, it must be the 6.1 Hall of New Power brands.

6.1 Pavilion brings together new powerful brands, including Weilai, Xiaopeng, ideal and Nezha, which surpass other pavilions in terms of booth design and topic, so it has also attracted the influx of many media, and its popularity remains high.

In terms of the scale and attentiveness of the booth, Weilai really stunned us this time and moved NIOHouse directly to the scene of the auto show. In the vehicle display area, there are three or four staff around each car to provide services and on-site explanation, this sense of experience is directly full. In addition, on the booth, Weilai also brought an on-site demonstration of the third generation power station. In the second floor area of the booth, Lulai intimately arranged the water bar and rest area, as well as the display of products around NIOLife.

On the product side, the new ES6 made its debut, while the 2023 Xilai ET7 was officially released and delivery is expected to begin in mid-May.

Xiaopeng this auto show brought the latest model Xiaopeng G6, which is also the debut of the world. The new car adopts Xiaopeng's latest rocking structure, and it is also the first mass-produced car in China that uses integrated aluminum die-casting body and CIB battery chassis technology at the same time. The price is expected to be about 20-300000 yuan, and it will be listed in the middle of the year.

Ideal did not bring a new car this time, but released an 800V overcharged pure electric solution; at the same time, it announced the latest development of ADMax: urban NOA navigation-assisted driving will start push in the second quarter and complete landing push in 100 cities by the end of the year. In addition, ideal also revealed the latest model planning, gradually forming a product layout of 1 super flagship model + 5 extended range electric models + 5 high voltage pure electric models by 2025, facing more than 200000 of the market.

In addition to "Wei Xiaoli", Nashi's auto show also brought a blockbuster model, a two-door four-seat pure electric sports car Nacha GT. The handsome two-door coupe style, the power level of the 3-second club, of course, these are not the point, the starting price of 178800 yuan is the point, the first two-door sports car for a proper young man.

Hottest booth: if you want to say the hottest booth in this auto show, it is undoubtedly the booth you look up to. This time, the brand participated in the exhibition in the form of an independent booth, and it was with Rolls-Royce and Bentley in Hall 8.1, that is, the luxury car Pavilion. At the same time, it was also the first time for the brand's hard off-road vehicles to look up to the U8 and the pure electric supercar to look up to the U9.

Looking up at how exaggerated the popularity of the booth is, it has been packed around the booth before the morning press conference, and the two new cars were "surrounded" by a lot of media after the press conference. Then, for safety reasons, look-up had to implement flow restrictions, and reporters had to queue up for at least half an hour to enter the booth, and this situation lasted for two days, which is very rare for a domestic brand.

At the same time, we also heard some colleagues in the media sigh that looking up made the luxury car hall popular. In fact, due to the high-end positioning of luxury car brands, while only some media are allowed to enter the booth for shooting, most media will not spend too much time on these brands, so luxury car parlors are not very popular on Media Day. This year, looking up to the brand really made the luxury car hall lively again.

In addition, look up to U8 in this auto show officially opened the pre-sale, the pre-sale price of 1.098 million yuan, is indeed a million yuan level, but also refreshed the new height of domestic brands. Looking up to U9, we still need to wait, and we look forward to the performance of the supercar made by domestic brands for the first time.

The most regrettable brand: Jidu Automobile absent Auto Show this Shanghai Auto Show, as the first global A-class auto show in 2023, almost all the car companies that can be named are involved, except Jidu Motor.

According to media reports, Jidu Motor was "forced" to be absent from the auto show because it was not qualified to build a car. The organizers of the Shanghai auto show politely declined Jidu Motor's request because the relevant departments required that the exhibitors of the show must have the qualification to build cars, the report said.

According to the source, the booth originally applied for by Jidu Automobile is located in Hall 6.1, next to Polar Krypton and Xiaopeng Motor. After Jidu confirmed its absence, Polar Krypton took over the exhibition area.

Subsequently, Jidu Automobile officials denied that they were forced not to participate in the auto show, saying that Jidu did not participate in the Shanghai auto show because it made a decision according to the marketing rhythm of its products. The company is making strenuous preparations for the upcoming important node issues according to the pace of the plan.

However, since Baidu Apollo team has set up a larger booth at the auto show, it is indeed a pity that Jidu Motors, which should have been the protagonist, did not participate.

The loneliest moment: fuel trucks are about to take a broad view of the Shanghai auto show, new energy vehicles and traditional fuel vehicles are in a state of ice and fire. Anyone who doesn't have one or two new cars with new energy this year will be embarrassed to say hello. Is the traditional fuel car really lonely? Right!

Needless to say, even the tank brands that focus on extreme off-road performance have launched the Hi4-T four-wheel-drive hybrid architecture, and other brands are new energy sources with almost one water.

In terms of BBA, the heaviest models at the show are all pure electric models. Mercedes-Benz launched the "Electric Big G"-EQG, a hard off-road pure electric model. The appearance still continues the big G square design, but the power core has been replaced by pure electricity, and is equipped with four-wheel independent motors as well as looking up to the U8, and supports difficult movements such as a 360 °U-turn, but the price may reach the level of 3 million yuan.

BMW has sent the i7 as the top brand of the show, and the strongest version of the i7M70LxDrive is equipped with dual motors, with a maximum torque of more than 1000 Nm, a maximum power of 660hp and a zero acceleration of 3.7s. As an executive luxury car, the boss in the back of the performance level should be satisfied.

Audi's auto show was unveiled with a lineup of new energy models, of which the RSe-tron GT and e-tron GT are the brightest models in the Audi booth. With their charming appearance, combat posture and luxurious interior atmosphere, I do not know how many people will become Dream Car.

In addition, other joint venture brands have also displayed their own electrified product arrays, and gasoline cars are almost out of sight. At least in the domestic market, traditional fuel cars are really dying.

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