Shulou(Shulou.com)11/24 Report--

During the 20th Huawei Global analysts Conference (HAS 2023), Huawei further clarified its determination to increase strategic investment in the SME market. In response, Chen Banhua, president of Huawei's BG business and distribution business, shared Huawei's changes in the commercial market and distribution business in terms of products, processes, IT platform and marketing, as well as the phased progress and results achieved, and sent a signal that Huawei would release and distribute new brands.

Chen Banhua, President of BG Business and Distribution Business of Huawei Enterprise

Facing the commercial market, with the goal of expanding and serving integrator partners, end-to-end business optimization as service providers for the digital transformation of small and medium-sized enterprises, integrator partners will face difficulties such as poor marketability of products and solutions and complex installation and maintenance. Can not be quickly integrated and other difficulties.

Chen Banghua said that Huawei hopes to provide more competitive ICT products and solutions for small and medium-sized enterprise customers by expanding and serving integrator partners, so that Huawei and integrator partners can grow together and win-win business market.

In order to serve the integrator partners, Huawei has carried out systematic business optimization in the commercial market and made a series of phased progress and solid results.

At the product level, in order to ensure that partner demand can go up and down, Huawei has set up "product demand" collection portals on many IT platforms, such as EFI APP, partner website, technical support website, and so on. At the same time, Huawei optimizes the IPD process end-to-end to better match the needs of the commercial market in planning, design, listing, service, supply and other links. This year, Huawei will focus on key industry scenarios in the commercial market and continue to create a series of more marketable products and solutions.

At the process level, Huawei establishes an end-to-end process around the business journey of integrator partners, from the dimensions of marketing expansion, project reporting, product configuration and quotation, bidding and placing orders, order fulfillment, delivery and service, to make it easier and more efficient for integrator partners and Huawei to do business.

At the IT platform level, the number of App users of Huawei has grown rapidly, and now it has exceeded 190000. This year, Huawei carried out a comprehensive revision and upgrade of the App, adding a new partner "workbench" section to enhance the interactive experience of partners in self-help business activities, such as providing "project reporting" entry, supporting partners to create and submit applications with one click, and enhance partners' digital combat capabilities.

Facing the distribution market, building a good distribution order is the foundation for the sustained and healthy development of the business. Huawei will systematically optimize the distribution business and will maintain and manage the distribution business order and build a sustained and healthy distribution business through policy and IT platform.

Chen Banghua said that Huawei will unswervingly continue to invest, and through products, channels, prices, policies and other ways to effectively solve the difficulties of partners, help value partners continue to develop, and build a sustainable and sound distribution system.

In terms of policy, Huawei will further increase partner incentives and enhance the stickiness of partnership. At the same time, we should do a good job in the control of price systems and transaction processes at all levels, increase the intensity and timeliness of punishment for violations, and maintain the order of distribution business.

On the IT platform, the user scale of Huawei 100 million merchant App and the number of online devices are growing rapidly, and the functions continue to iterate. In view of more complex business scenarios such as stock preparation, purchase, sale and inventory, Huawei has developed a more powerful PC end one-stop operation platform to effectively manage order problems such as fleeing goods and support digital operations for distribution partners.

In terms of products, Huawei's six new distribution product research and development teams this year will create distribution-specific products in areas such as Datong Park, Datong Security, Optical Network, Storage, Intelligent collaboration and Industry Awareness. At the same time, Huawei will take advantage of the combination of multiple products to design a product portfolio for distribution scenarios to meet the scene needs of customers and partners in one stop. For example, Huawei Wi-Fi 6 hummingbird suite solves the problems of chaotic network, poor signal, slow network speed and difficult installation in SOHO office scene, and provides users with extremely fast Internet access experience anytime, anywhere.

At the Huawei China partner Conference to be held on May 8-9 this year, Huawei will launch a new distribution brand, commercial market and distribution series of new products, new solutions and IT platform to help expand the commercial market and distribution business in an all-round way.

Looking to the future, the digital transformation of small and medium-sized enterprises will become a new momentum to promote the growth of digital economy. Under this trend, Huawei will make use of its rich experience accumulated in the digital transformation of the industry, join hands with the majority of partners, deeply cultivate the market of small and medium-sized enterprises, and help small and medium-sized enterprises to accelerate the digital transformation.

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