Shulou(Shulou.com)11/24 Report--

On April 20, Huawei Reading held a signing ceremony in Beijing with more than 20 content publishing houses and content platforms, including Zhanlu Culture, Tencent Animation and Comic, Machinery Industry Publishing House, people's Post and Telecommunications Publishing House, and Renmin University Publishing House. It was announced that a deep cooperation had been reached. The works of the partners will be fully online for Huawei Reading, bringing users high-quality and rich content resources. In the future, Huawei Reader will give full play to the value of the platform. Based on the accurate distribution capabilities of Hongmeng Ecology and the full scene multi-terminal, Huawei Reader will help partners reach the target user group, provide more multimedia resources promotion, and work with partners to bring rich content and quality experience to Huawei end users.

Wu Hao, president of Huawei Interactive Media Corps CEO and Huawei Terminal Cloud Service Interactive Media BU, said: "Huawei Reading is user-centered, adhering to the concept of technology-enabling art, and creating a full-scene boutique listening experience and content. In terms of experience, Huawei Reader has increased its investment in soft-hardware collaborative technology and experience innovation, and joined hands with partners to provide rich boutique listening content and services, creating personalized functions full of scientific and technological power. The overall click-through rate of the boutique books launched this year is not only higher than the average, but the average reading time has also increased by three times, strengthening our determination to work with our partners to create boutique books. At the same time, Huawei Reader will form a stable content supply platform based on user demand. Once high-quality content is online, Huawei Reader can reach 570 million terminal cloud service users. At present, Huawei Reader has more than 100 million monthly active users. In the future, we hope to work with more partners to bring users more high-quality reading content and experience, and jointly explore and explore the new growth of panoramic digital reading. "

Zhang Lingyun, founder of Huawei Reading depth partner Palm Reader Technology, said: "Huawei Reader and Palm Technology have established a comprehensive cooperation of mutual trust and mutual assistance. The two sides work together to create Huawei reading boutique books to better present the content to users and bring a better reading experience. For example, the first batch of Huawei reading boutique book" Little Prince ", twinkling stars will make children's interest jump on paper. Exquisite micro-motion effects bring users a refreshing reading experience. In the future, we will not only focus on high-quality content production mining, but also continue to enhance the boutique reading experience, and continue to improve the business scale based on Huawei's strong distribution capabilities, advertising platform capabilities and user access capabilities. "

As one of the signing partners, Chen Xiaohui, founder and president of Zhanlu Culture, said: "Zhanlu will continue to 'evolve with the smartest people' as the goal, cultivate personal growth and promotion content, and jointly build a high-quality reading experience with Huawei reading. bring 1246 e-books and 4164 hours of original audio content to Huawei readers Such as "influence", "Milk Cola Economics", "big data era" and other well-known high-quality IP content. Use technology to empower good content with Huawei Reading, accurately recommend specialized content to users who need it, and achieve a strong combination of high-quality content and experience.

This contract is an important part of Huawei's reading to promote the ecological construction of content. At present, Huawei has covered publications, online articles, audio content, comics, magazines and other forms, and has reached cooperation with Citic Publishing House, Shanghai Translation Publishing House, Palm Reading and other well-known publishing institutions and creative platforms at home and abroad. bring in more than a million pieces of content. In the future, Huawei Reader will continue to strengthen cooperation with partners to create a richer and diversified library content, jointly create a more high-quality digital reading ecosystem, and provide users with a high-quality digital reading experience.

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