Shulou(Shulou.com)11/24 Report--

On April 20, with the advent of World Reading Day in 2023, Huawei Reader successfully held a media conference in Beijing. CEO of Huawei Interactive Media Corps and Wu Hao, President of Huawei Terminal Cloud Service Interactive Media BU, shared the latest ecological and business progress of Huawei Reading. Up to now, Huawei Reading has more than 100 million monthly active users, covering more than 170 countries and regions around the world, and has cooperated with a number of well-known publishers to build quality reading. to provide users with more than 40 categories of millions of boutique book resources and 1.8 million + audio content. In the future, Huawei Reader will work with partners to bring users more high-quality content and new listening experience, leading the new trend of digital reading.

Huawei reads fine books to restore the texture of hardcover books.

For the first time, Huawei Reading has shared a fine book created by ingenuity. After the launch of boutique books, it has been loved by more and more users. Not only the overall click rate is higher than the average level, but also the users' reading conversion rate and duration have significantly improved, and the average reading time has increased by three times. It also strengthens Huawei's confidence in the future development of fine books. Huawei reads boutique books from a professional team to select TOP-level books in various fields from the dimensions of quality and user love, and designs exclusive book covers, micro-effects, artistic aesthetic fonts, exquisite typesetting and theme background for each book, so that e-books can be as exquisite as hardcover paper books. For example, delicate fretting effects make the static and single content on paper lively and interesting: if History is a Group of Meow, there are lovely cat paw prints in "if History is a Group of Meow", "Beauty of Opposition" and "Daqin Empire" open black fission with raging fire to highlight the weight of history; and the twinkling stars can instantly attract readers' attention and refresh the reading of the children's interest in "the Little Prince". Users can also choose appropriate fonts and themes to enjoy a more enjoyable and personalized reading experience according to their personal preferences: high-quality books are mixed with a variety of exclusive fonts, with a combination of thick and thin text, and different fine fonts match to read different contents. for example, reading Wang Zengqi's "plants and trees in the world", choosing "founder Juzhen new imitation" font, slim and light so that users can feel the minimalist life and tranquil peace in the book. The reading background simulates the texture of the paper by restoring the texture of the paper, giving users a feeling of reading real paper books.

Science and technology can surpass the experience of reading and listening to paper books.

In addition to the exquisite visual enjoyment, Huawei Reading has created a personalized listening function full of technological power, including high-quality timbre and customized human voice. High-quality timbre includes boutique male voice, gentle male voice, intimate female voice, sunshine female voice and healed children's voice to meet the needs of users when listening to different types of books. Among them, the newly launched "boutique male Voice" brings together the sense of art and technology. On the premise of following the artistic paradigm, AI speech synthesis technology carries out a lot of AI training and learning for Professor Communication University Of China's professional and textured timbre to achieve highly realistic and nearly anthropomorphic emotional expression and artistic perception. Close your eyes and listen to "the Black fission of the Qin Empire". The voice reading which is full of emotion, clear sound quality and comparable to the announcer makes people seem to have walked into the long river of history and felt the heavy and realistic sense of history. On the other hand, the customized voice is tailored for users with companionship or personalized needs, making AI more emotional and warm. Users only need to record the corresponding 20 sentences, and Huawei's reading system automatically generates its own voice package through recognition and analysis, and completely retains the sound portrait and voice line features of the original voice creator, which is comparable to that of human companion reading.

Huawei Reading works with partners to build quality content and experience

Huawei Reader cooperates with high-quality content partners to provide users with a wide range of content and services. So far, Huawei Reading has joined hands with Citic Publishing House, people's posts and Telecommunications Publishing House, Shanghai Translation Publishing House, China Literature, Palm Reading and other top quality publishing houses and content partners, as well as top audio content platforms such as Himalaya, Dragonfly FM, Fan Deng Reading and other top audio content platforms, introducing best-selling humanities and social science books such as "three-body", "wandering Earth" and other popular movies and TV dramas, "influence" and "Cognitive Awakening". To provide users with millions of high-quality book resources and audio content. In addition, based on the technological innovation of Hongmeng system and software-hardware collaboration, Huawei Reader continues to upgrade its full-scene cross-end reading service to provide users with a seamless continuous reading experience across scenarios.

In the future, Huawei Reader will work with more partners to continue to expand more quality content, bring users a unique high-quality, full-scene and immersive listening experience, and lead the new trend of digital reading. Users can search and download "Huawei Reading" in "Huawei App Store" and instantly unlock it to experience more high-quality reading experience.

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