Shulou(Shulou.com)11/24 Report--

According to reports in the afternoon of April 20, Beijing time, Google plans to introduce generative artificial intelligence technology into its advertising business in the coming weeks, thus further embedding this technology into more products.

Google plans to use artificial intelligence technology to generate novel ads based on materials made by human marketers, according to internal documents provided to advertisers.

The document, called AI Advertising 2023, says: "generative artificial intelligence is unlocking a world full of creativity."

Google has used artificial intelligence technology in its advertising business to generate simple prompts to encourage users to buy its products. But by integrating the latest technology already used in Bard chatbots, it will be possible to create more complex advertising content, even comparable to the professional content produced by advertising companies.

The document shows that advertisers can provide "creative" content such as images, videos and text for specific promotional strategies, which are then mashed up by artificial intelligence to produce advertisements based on target audiences or sales targets.

People familiar with the matter said that because artificial intelligence chatbots will state the wrong content with confidence, they are worried that the tool may spread false information.

"its optimization goal is to transform new customers, but it doesn't know what the truth is," the person said. "

Google said it plans to introduce new generative artificial intelligence features in the coming months with safeguards to avoid such errors.

Google's move comes at a time when tech giants are scrambling to develop generative artificial intelligence. This technology has been widely sought after in recent months because it can produce extremely complex text and picture content according to human requirements.

Google released Bard last month, hoping to challenge ChatGPT developed by OpenAI. The latter is supported by Microsoft.

Google has also recently integrated its generative artificial intelligence technology into a wide range of office products such as Workspace, Docs and Gmail.

Google will integrate this new technology into Performance Max. The latter, launched by the company in 2020, can use algorithms to determine where ads should be placed, calculate specific marketing budgets, and generate simple copies of ads.

As enterprises want to control costs, and face more and more restrictions in the process of using users' personal data to publish marketing information, the advertising industry is facing huge resistance to development.

Google's advertising revenue fell 4 per cent in the fourth quarter of last year, dragging down its parent Alphabet's total revenue growth of just 1 per cent.

All the top social media platforms use advertising as their main source of revenue, so they are scrambling to use the latest artificial intelligence technology to attract customers.

Meta, the parent company of Facebook and Instagram, launched Advantage+, a service similar to Performance Max, last year. The company also plans to apply generative artificial intelligence technology to its own advertising system by the end of the year.

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