Shulou(Shulou.com)11/24 Report--

Beijing time on April 20 morning news, According to reports, The United States immediately after the burning social software Snapchat developer Snap before the stock suffered a sell-off tide, Now is taking various measures out of the downturn. Recently, the company began to widely promote an artificial intelligence chat robot on its social platform, and also launched a new augmented reality service for enterprise users.

Snap's chatbot, called "My AI," uses ChatGPT technology, which is popular around the world by American artificial intelligence company OpenAI. The product went live in February, initially for Snapchat's high-end social users, and from now on, Snapchat's 750 million monthly active users worldwide will be able to use the chatbot.

Just like human communication, users can have various discussions with chatbots, and My AI will feed back various visual content in the user interface.

According to reports, unlike ChatGPT, My AI has limited functionality, mainly because Snap mainly serves teenage social users, and U.S. regulators and some politicians are very concerned about the safety of teenagers on social platforms.

Snap CEO Evan Spiegel said in an interview with British media that some black technologies always bring some risks when they come out, so Snap is more cautious in promoting the chatbot My AI.

Spiegel said the company has made several upgrades to the chatbot to improve security, and the team has added a special feature that recognizes the age of users, so that content is appropriate during conversations.

Spiegel said the development team saved conversations between users and chatbots and reviewed them, finding that 99.5% of the bot's output met Snap's social content specifications.

One of Snap's motivations behind this promotion of chatbots is to take some of the latest technology to the next level of the company's business. In contrast, Snap's competitor, Meta, the owner of Facebook's platform, has recently begun to use artificial intelligence technology to improve advertising systems, and Zuckerberg has a bigger ambition, which is to use virtual reality headsets to create virtual metaverse worlds.

Snap's advertising business is at a low point, mainly due to a series of adverse factors, such as Apple's new privacy policy (software to collect privacy first requires user consent) and the macroeconomic environment in the United States.

Snap lost 80% of its capital value last year, and in February, the company issued an earnings warning that revenue could fall 10% year-on-year in the first quarter of this year, sending its share price tumbling 14%.

In the second half of last year, Spiegel launched Snap's largest restructuring program ever, which included laying off more than 1000 employees (about 20% of the total). The company has also begun to shrink its less successful hardware business, typically augmented reality smart glasses.

Snap hosted an annual conference for content creators and developers in Los Angeles on Wednesday, where the company announced a host of new features aimed at engaging content creators and influencers.

Snap's new initiatives are also related to fierce competition in the US social media market. TikTok, a more financially powerful Short Video platform, and Instagram, Meta's chat tool, are trying to compete for social platform fame and talent.

Snapchat, Snap's Snapchat, has been a selling point for more secretive social tools. However, judging from a series of recent moves, Snapchat has begun to adjust its positioning.

Among Snapchat's tweaks, there is a new feature that allows users aged 18 or older to post videos that are public to everyone, even if they have set up private accounts. In the past, private accounts had to re-register with a public Snapchat account to post content that strangers could view.

Snap previously introduced a revenue-sharing policy for selected content creators, but now they can join the sharing program as long as they reach a certain threshold of followers. In practice, Snap will insert ads into user content, and authors will receive a percentage of the ad fee.

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