Shulou(Shulou.com)11/24 Report--

CTOnews.com April 17 news, research agency RUNTO recently released the "2023 global high-end TV and display market development trend" report, 2022 global high-end TV shipments has reached 15 million sets, electronic paper has become an important member of the display family, the next generation of technology is Micro LED display, and so on.

Tuyuan Pexels2022 shipped 204 million sets of global TV brands, down 5.3% from the same period last year. In 2023, TV brand shipments are expected to recover by 1.5%, with shipments reaching 207 million units.

According to the report, the market size of high-end televisions is increasing year by year, reaching 15 million units in 2022, accounting for 7.4% of the overall market. These include 6.9 million OLED TVs, 3.4 million Mini LED TVs, 340000 laser TVs, 4.2 million 80 + inch TVs, 470000 8K TVs, and other innovative TVs such as Micro LED, curved surface, flexible, transparent display and so on.

The display technology pattern of high-end TV has been formed. OLED, Mini LED and laser display will be the mainstream technologies for quite a long time to come. It is estimated that in 2023, global shipments of OLED TVs will reach about 7.5 million units, Mini LED TVs will reach 5.7 million units, and laser TVs will reach 400000 units.

In addition, high refresh rate televisions shipped 22.6 million sets worldwide in 2022, accounting for 11% of the overall market. As the main configuration of TV which can support game display effect, high refresh rate can meet the needs of home economy and entertainment electronic products. In terms of upstream supply chain, global high refresh rate TV panels shipped 2800 in 2022, an increase of 33% over the same period last year and will continue to grow by 21% in 2023.

China's TV market shipped 39.9 million sets in 2022, a slight increase of 2.4 per cent over the same period last year. China's TV market is expected to rise steadily in 2023, with shipments reaching 41.5 million units, an increase of about 4 per cent year-on-year.

In terms of brand performance, in 2022, Chinese brands occupied two seats in the top three in the world and three in the top five. In terms of product segmentation, in the Mini LED product market, the Chinese brand TCL and its sub-brand Thunderbird have a total market share of 18%. In the laser TV market, Hisense accounts for 41% of shipments in the global market.

In terms of displays, the display market grew faster than expected in 2019-2021. Worldwide shipments of 133 million units in 2022, down 10% from the same period last year.

In the Chinese market, manufacturers began to use 4K resolution, 144Hz refresh rate and Mini LED backlight technology on consumer-grade displays. In 2022, e-sports monitors with a refresh rate of more than 144 Hz in the Chinese market shipped 3.89 million units, an increase of 22.3%.

AIO PC (CTOnews.com Note: all-in-one computer) in recent years, Apple, Microsoft, Huawei and other brands continue to invest, product pricing is higher, market demand has declined greatly. The Chinese market shipped about 1.1 million units in 2022, a decline of more than 23%.

In 2022, global shipments of electronic paper monitors reached 10,000 units, an increase of 96% over the same period last year. Of this total, the Chinese market shipped 6500 units, accounting for 65 per cent of the global market, an increase of 97 per cent over the same period last year. The global and Chinese markets are expected to exceed 15,000 and 10,000 units respectively in 2023.

The full-color electronic paper display technology solution launched Gallery 3 in April, and the market has launched the "LCD+E ink two-in-one display" product. E-paper features include low power consumption, reflective eye protection and so on.

Samsung, LG, Sony and other consumer electronics-oriented brands have gradually expanded the layout of Micro LED. In 2022, Samsung Electronics has sold 146in and 110in Micro LED TV products. In 2023, Samsung Electronics plans to launch a full range of 50-140inch Micro LED TVs.

In 2022, Micro LED TV shipped about 2000 sets worldwide, which is still in the market growth period, but as one of the directions of future display technology, Micro LED may usher in rapid growth after overcoming key problems such as cost and technology. It is estimated that in 2025, global Micro LED TV shipments will exceed 35000 units, accounting for 0.02% of the overall market.

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