Shulou(Shulou.com)11/24 Report--

On April 17, Huawei Music announced a content partnership with NCPA Classics, the record label of the National Grand Theater. Based on their own superior resources, the two sides will further break down the barriers between art and create more possibilities for the presentation of high-quality classical music works in more scenes. At present, NCPA Classics's classical music library has been launched one after another in Huawei Music Classical area.

NCPA Classics, a record label under the National Grand Theater since 2016, has produced and distributed more than 100 physical media and digital audio and video publications, and accumulated more than 4000 minutes of Hi-Res high-quality audio programs, covering Chinese and foreign classics that have been popular for thousands of years. At the same time, NCPA Classics brings together many top Chinese artists at home and abroad, and makes use of excellent recording environment and technology to present the highest level of recorded music.

Huawei Music will specially set up the "National Grand Theater record label area", through the selection of folk music, playing music, orchestral music and other different forms of classical content, to bring diversified enjoyment for music fans. Music fans can not only listen to the album "2022 Beijing New year Concert" as if they were there, but also listen to "Beethoven: Egmont", "Bruckner: ninth Symphony", "Central National Orchestra: Renyin Tiger Xiao", "Walking Classic" series, "Chinese Young musicians Debut" series and other world famous songs and wonderful albums. Bring a classical music feast that travels through time and space and is not restricted by equipment for music fans. Search for "National Grand Theater" in Huawei Music App and you can enter the special area to listen.

Recently, Wu Hao, president of Huawei Interactive Media Corps CEO and Huawei Terminal Cloud Service Interactive Media BU, said: "Huawei Music's key Hi-Classical classical music zone is committed to shortening the 'last kilometer' between classical music and users, and is committed to making high-quality music such as classical music and HD space audio a part of life through technological empowerment art."

With the advantage of Huawei music full scene and multi-terminal technology, the classical content of NCPA Classics can reach more audiences. Music fans can freely listen to 15 + terminals such as mobile phones, tablets, smart speakers, smart screens and intelligent cockpits. Based on the officially selected HiMix playlist, music fans can also allow classical sounds to accompany life in different scenes, sometimes relieved under the beautiful keys of piano music, and sometimes relaxed to help sleep under the soft strings of violin music. It is worth mentioning that Huawei music combined with the excellent multi-channel surround sound on the AITO car makes the presentation of classical music more shocking. It is as if you are in the C auditorium of the National Grand Theater, bringing a more immersive listening experience.

The content cooperation between Huawei Music and NCPA Classics, the record label of the National Grand Theater, is a very important milestone for Huawei Music to speed up the construction of a rich music content ecology, and jointly opened up an innovative full-scene cooperation model with NCPA Classics to tap more innovative vitality of classical art and further release the legacy value of classical music.

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