Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Daniel Wu in South China for the handwritten delivery of previous clues! CTOnews.com, April 17 (Xinhua)-- Japanese gaming giant Seg has announced that it will buy Finnish game company Rovio Entertainment, the developer of the famous game Angry Birds, for 706 million euros (CTOnews.com Note: about 5.344 billion yuan). The deal is considered a "friendly acquisition" because Rovio's board of directors has agreed to and supported Sega's offer. Sega expects the deal to be completed by September 2023.

It is worth mentioning that the purchase price of 706 million euros ($776 million) is significantly lower than the $1 billion price reported by the Wall Street Journal over the weekend.

Sega said that the purpose of the acquisition of Rovio is to strengthen its mobile game business and take advantage of Rovio's unique expertise in mobile game operations to bring Sega's existing and newly developed games to the global mobile game market, which is a market with great potential. At the same time, Sega also said that Rovio hopes to go beyond the field of mobile games, Sega will actively support Rovio to achieve this goal.

CEO Haruki Satomi, President and Group of Sega Sammy Holdings, said: "in the fast-growing global gaming market, the mobile gaming market has high potential, and accelerating expansion in this area has always been Sega's long-term goal. I feel very lucky to have such a deal with Rovio, which has the world's beloved Angry Birds brand and many excellent employees who support the company's industry-leading mobile game development and operation capabilities. In history, Sega has launched numerous classic games, such as the Sonic hedgehog series. I believe that there will be significant synergies in the future by integrating the brands, roles, fan base, corporate culture and functions of the two companies. "

According to CTOnews.com, Rovio Entertainment has a number of self-developed games, including Angry Birds and Little Thieves, among which Angry Birds is the company's most successful game. Angry Birds is also the first Guinness Book of Records certified 1 billion downloads of mobile games, with more than 5 billion downloads of Rovio games as of last year.

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