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Jay Chou's unfair competition case against NetEase opened today, a dispute caused by game activities

2025-03-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thanks to CTOnews.com netizen Xiao Zhan for the clue delivery! According to the announcement of the hearing of Hangzhou Binjiang District people's Court on April 17, CTOnews.com, Zhou Jielun and Jewell Music Co., Ltd. sued NetEase (Hangzhou) Network Co., Ltd., Guangzhou NetEase computer Systems Co., Ltd., and Hangzhou NetEase Lei Huo Technology Co., Ltd. the trial opened at 9: 00 today (April 17).

On April 13, the relevant staff of Jewell Music Co., Ltd. confirmed that the lawsuit was aimed at NetEase's online game "World 3" in the previous game promotion. unauthorised activities to present Jay Chou's latest album and concert tickets.

According to Chao News, on July 6, 2022, coinciding with the release of the MV of Jay Chou's new album "the greatest work" of the same name, NetEase's online game "World 3" was released and launched a lucky draw on his Weibo. The event awarded Jay Chou's new digital album and said users who retweeted the Weibo could participate in the lucky draw. "We will send a total of 1000 copies for 10 days in a row." However, the Weibo was deleted after the event.

Another screenshot of the players of "World 3" posted online shows that in the game items bar, the winning players will receive a prop called "Jay Chou's latest album voucher", which can be used to redeem prizes.

According to CTOnews.com, on July 11, 2022, Jewell Music issued a statement on its official Weibo, saying: "the recent online game World 3 offers Jay's latest digital album" the greatest works "as well as tickets for Jay Chou's concert. The company stresses that it has never authorized the game to use Jay Chou's music, nor has it authorized it to give tickets to Jay Chou's concert. The company's activities have nothing to do with Jay Music! It has nothing to do with Jay Chou! It is not an officially authorized activity! The company has appointed lawyers to deal with the relevant legal issues in accordance with the law. I hereby declare. "

The next day, Tianyuan 3 also responded to the incident through its official Weibo: "the activity of giving Jay digital special only gives back to regular users on a daily basis." we did not use Jay Chou's music in the game, and Jewell Company did not authorize us to give away Jay Chou concert tickets, which really has nothing to do with Jay Music or Jay. "

The relevant staff of Jewell Company said that the act of giving away albums and tickets without authorization may lead the public to mistakenly think that the online game "World 3" has a specific connection with Jay Chou and Jewell Music Company, so the company entrusts a lawyer to deal with it in accordance with the law. decided to formally sue three related companies on the grounds of unfair competition and asked the court to order the defendant to stop the infringement. However, as the case is still under trial, the company will not disclose the details of the case for the time being.

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