Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Snailwang, Mr. Aviation, flirtatious Oo for the delivery of clues! CTOnews.com, April 17, the evening of April 16, Changan Mazda's "True self FEEL ALIVE" brand night was held in Shanghai. Mazda (China) announced for the first time its transformation strategy and goal vision in the electrified era, as well as establishing a new cooperation model with Changan Automobile.

According to reports, in the Chinese automobile market dominated by electrification and intelligence, the Mazda brand will accelerate its transformation and fully embrace electrification. In April this year, Mazda formally transferred the China business strategy function previously located in Hiroshima to Mazda (China) Enterprise Management Co., Ltd., which is 100% controlled by Mazda in Shanghai. Mazda will further promote the rapid formulation and implementation of Mazda's strategy in the Chinese market.

At the same time, in order to strengthen and enhance the product development capability of Changan Mazda and promote the electrification cause, Mazda and Changan Automobile will go beyond the cooperation framework of traditional joint venture enterprises and establish a new cooperation model. and then promote the joint development of new energy models.

According to the official three-stage time chart, Mazda plans to take the lead in putting pure electric models into the Chinese market from 2025 to 2027, and formally introduce pure electric vehicles from 2028 to 2030, making a transition to the electric era.

At present, Mazda and Changan Automobile have started to send development teams to Changan Mazda. Changan Mazda will usher in a new era of more localization and Sinicization. Facing 2025, Mazda will build a new electric product pedigree through cooperation with Changan Automobile, based on the global trend of new energy and intelligence led by the Chinese automobile market.

According to officials, the MAZDA CX-50 line and HEV hybrid models will make their global debut at the Changan Mazda booth at the Shanghai Auto Show. Based on the demand of Chinese market users for electrified products, Changan Mazda will launch two new energy models developed and produced locally by the end of 2024 and 2025, and the power system includes pure electric mode and plug-in hybrid mode.

In addition, on this brand night, Changan Mazda released five major service standards--

Transparent price: all purchases in the store are clearly marked, and maintenance fees are transparent and explained item by item.

Ingenious repair: through standardized maintenance procedures and strict three-level inspection system, to ensure that vehicle maintenance and failures are properly resolved before leaving the factory.

Pick it up on time: after the vehicle entering the store opens a maintenance order, arrange a repair station within 10 minutes & professional maintenance technician, and deliver the general basic maintenance within 1 hour.

Authentic parts: adhere to the use of original pure parts to ensure the quality of vehicle maintenance.

Peace of mind: provide 7-24-hour road rescue services, quickly arrive at the scene, and provide emergency protection for customers.

This year, Changan Mazda will also establish a customer-specific vehicle butler group of "1x" mode at the terminal: a user to match the exclusive butler service composed of sales consultants, product managers, after-sales service consultants, emergency rescue personnel, customer care personnel, and even the store manager.

Take advantage of this brand night, Mazda also released a new brand proposition-the true self by my FEEL ALIVE.

At the upcoming April 18 Shanghai Auto Show, Changan Mazda will officially announce the pre-sale price and pre-sale policy of MAZDA CX-50, and the MAZDA CX-50HEV hybrid will also have its global debut. Please follow up on the CTOnews.com report at that time.

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