Shulou(Shulou.com)11/24 Report--

On April 13, 2023, Glory MagicBook 14 series of new products were officially launched. As a new upgrade of Honor Notebook digital series, the new Glory MagicBook 14 series notebooks have deep insight into users' needs, rely on Glory Notebook "Trident" strategy, focus on long battery life, high performance, smart interconnection, and bring a new experience in performance, battery life, interconnection, security and other aspects.

After the press conference, Honor Terminal CEO Zhao Ming and CMO Guo Rui were interviewed by the media to discuss in depth the new products of Glory MagicBook 14 series and the topics of Glory in innovation, research and development.

Glory MagicBook 14 series is the first product of Trident, which represents three innovative directions of long life, high performance and smart interconnection, and is also the new standard of smart PC without short board created by Glory.

In response to the "Trident" strategy, Glory CMO Guo Rui told the media that "Trident" is consumer-centered to solve the most painful problems.

"what is the core problem that the notebook solves? the pain point scene in the office. For example, the plane on a business trip can not be recharged, the cafe can't grab it, the daily office study, and the long-lasting performance of the drama scene. OS Turbo 2.0 is a system-level performance-tuned engine, and the new product achieves the first place in battery life."

Guo Rui said that the second core of Trident is performance, and third, smart interconnection, which is also an important reference standard for users to choose and buy new phones in the current era of the Internet of everything.

Zhao Ming also added that for the industry, Glory hopes that the notebook industry, which has existed for 30 years, will achieve new upgrades and transitions. Glory can inject more power into the ecology of traditional notebooks, and notebooks have changed very little in the past two or three decades. We have to lead this kind of thinking and lead the change of this upgrade and transition. Glory to take out Trident, there are three important directions of evolution, thus causing everyone to break through various innovations in notebooks from their own dimensions, their own thinking, and to make notebooks full of vitality and competition. only in this way can we bring greater benefits to consumers, from a value point of view, these aspects are what we want to see.

It is understood that Glory MagicBook 14 Series 2023 is equipped with a 75Wh super-capacity battery, coupled with Glory self-developed OS Turbo 2.0 technology adjustment, the comprehensive battery life can be up to 15 hours, enough to meet the needs of a full day's work. This is also the service ceiling of China's 14-inch light and thin book.

In terms of performance, the Glory MagicBook 14 Series 2023 is equipped with 13-generation Intel Core i5-13500H standard pressure processors, up to NVIDIA RTX 3050 game-level independent graphics cards, support for ray tracing, NVIDIA DLSS2.0, NVIDIA BROADCAST, etc., and the maximum performance release of the whole machine can reach 70W. At the same time, with the support of OS Turbo 2.0 technology, in high-load scenarios such as AutoCAD, Photoshop file export, Matlab computing, visual studio compilation and so on, Glory MagicBook 14 Series 2023 leads the highest response speed of 44.2% compared with competitors with the same configuration.

Zhao Ming shared the topic of "OS Turbo" with the media.

It is understood that OS Turbo is put forward a new concept in mobile phones and notebooks. Based on the existing operating system, use OS Turbo for more precise scheduling, so that the whole system can continuously improve the efficiency.

Zhao Ming said that Glory has been followed by many people since the launch of the first generation of GPU Turbo, but Glory has always welcomed it, because the emergence of a technology will benefit many consumers if it inspires the industry and people follow up and learn.

"I think it's a good thing and we won't have any trouble about it."

Zhao Ming said: "the most important thing is that OS Turbo2.0 has taken another big step forward. What will 3. 0 do? what will we do to improve it? this forces our team to move forward. OS Turbo 3. 0 will be more powerful. Certainly further leap, we should have a better performance in terms of the overall performance."

Glory MagicBook 14 Series 2023 also supports MagicOS Smart Interconnection capability. MagicOS is based on MagicRing trust ring, Magic Live intelligence engine, Turbo X system engine and MagicGuard Glory Security, bringing core competencies such as interconnection, intelligence, fluency and security. Take the MagicRing trust ring as an example. MagicRing trust ring enables different honor devices under the same account to realize multi-device self-discovery, self-networking and self-connection at low power consumption, bringing intelligent interconnection features such as keyboard and mouse sharing, call sharing, notification sharing and application connection, thus broadening the new scenarios of cross-screen applications of terminals.

This is also the third "halberd" in the glorious Trident strategy-intellectual interconnection.

On the topic of glory thinking about future strategy, Zhao Ming said that the future R & D process will certainly bring something different to this industry.

For example, Honor MagicOS covers different areas, such as mobile phones, tablets, PC, wear, various IoT products, large screens and so on. MagicOS creates a people-centered personalized panoramic operating system, giving notebooks a lot of new capabilities, with mobile phones, tablets and wearable devices as auxiliary devices or peripherals. When peripherals provide services for him, these core competencies enable notebooks have great development potential and play an irreplaceable role.

At the same time, Glory has always been optimistic about the industry. From the perspective of 2023, it has entered a period of concentrated explosion of glory products. Zhao Ming stressed that for quite a long time in the future, Glory will have very amazing products in this market.

Glory PC's new strategy, always people-centered, consumer-centric, not competition-centric, or sales-centric, this is a different way of thinking. All the technologies released by Glory are all pain points for consumers.

With regard to notebook sales, Zhao Ming said that the share is not in the top three, but the growth is relatively fast. What is the future development direction of notebooks? We will give the industry a lot of confidence, at the same time, whether it is communications business circle, high-end business district, Honor will comprehensively increase the construction of online and offline retail positions this year.

In notebooks, Glory hopes that each product hopes to bring some new ideas and changes to the industry.

"from the perspective of 2023, we do see a decline in the market and many difficulties at the beginning of the year. We believe that these are all short-term. What is more important is whether the products you come out are innovative enough and how valuable they are to consumers. Today's consumers will be more cautious, but if they bring him enough value presentation, consumers are willing to pay for you, then consumers' real demand and requirements for product innovation are reflected, and the assessment is the comprehensive strength of manufacturers. " Zhao Ming said.

Finally, with regard to "few configurations of Glory Notebook products", Zhao Ming explained that Glory does MagicBook notebooks and hopes to focus on making boutique in each gear. Glory focuses more on polishing each notebook to the extreme. When R & D resources are more focused, this generation of products will produce high-quality products.

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