Shulou(Shulou.com)11/24 Report--

On March 21, 2023, OPPO's annual flagship series, OPPO Find X6, was released. With its excellent product power and imaging experience, the Find X6 series has been widely recognized and praised in the market as soon as it is launched. Since the launch, the praise rate of Find X6 Pro on JD.com platform has been as high as 98%.

OPPO Find X6 Pro JD.com platform

According to the platform-wide monitoring data of Sandalwood China's e-commerce market, as of April 7, sales of OPPO Find X6 Pro increased by 129% compared with the same period of the previous generation.

Red sandalwood data: Find X6 Pro compares the year-on-year growth rate of previous products

The OPPO Find X6 series defines superlight and shadow three main shots for the first time, breaking through the tradition of distinguishing primary and secondary multiple shots by mobile phones, and promoting mobile images from the era of multi-shots to the era of multi-cameras. The Find X6 series wide-angle, long-focus and ultra-wide-angle cameras use industry-leading outsole sensor technology and industry-leading optical design, giving each camera flagship light capture performance for the first time.

According to the platform-wide monitoring data of Sandalwood China's e-commerce market, sales of Android phones in the 4000 + price band increased 22% in the first quarter of 2023 compared with the same period last year, with the highest growth rate of 62% in the 6000-8000 yuan range. On the other hand, online sales of OPPO (including one plus brand) have increased significantly, up 49 per cent from a year earlier.

Red sandalwood data: Q1 China e-commerce market (Android) brand price segment sales changes year-on-year in 2023

Thanks to the continued hot sales of the innovative folding screen Find N2 series and the annual image flagship Find X6 Pro, OPPO achieved a substantial increase in sales in the ultra-high-end online market of 6000-8000 yuan in the first quarter of 2023, an increase of 133% over the same period last year, and a 3% increase in market share compared with the same period last year, further increasing OPPO's competitiveness in the ultra-high-end online market.

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