Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Snailwang for the clue delivery! CTOnews.com April 14 news, Taobao Tmall Commercial Group has entered the official operation in accordance with the new organizational structure. Its core e-commerce business sets up three major industry development departments according to the value the industry provides to consumers, which are responsible for by Qigong, Owen and Yiman, respectively, and report to CEO Dysan. With the integration of customer service, technology, manpower, finance and other former Taiwan team of Alibaba Group, Taobao Tmall Group has a complete and independent system of personnel and financial affairs, realizing the comprehensive and independent operation and management of Tmall Group of Taobao.

The structure of Taobao Tmall continues Dashan's business thinking with consumer experience as the core. On the user side, the products of the home page, search and LVB users remain unchanged; on the industry operation side, continue to manage and operate according to the industry consumption characteristics and user demand scenarios, and set up three major industry development departments, which are respectively responsible for Qigong (Wang Hai), Aowen (Liu Peng) and Yiman (Liu Yiman) to report to CEO Dishan.

The first part of the industry development department is responsible for the development of Qigong, which aggregates the diversified supply capacity covering the national industrial belt, including Taobao clothing, tide play, pet, business service and other industries, highlighting non-standard and characteristic goods, characterized by rich supply.

The second department of industry development is in charge of Owen, and the integration platform has the advantages as the main position of brands at home and abroad, including power consumption, Tmall clothing, home decoration, beauty makeup, sports outdoor and other industries, Tmall International, Tmall luxury goods and other business. take brand love as the main reason for consumer decision-making

The three departments of industry development are in charge of Yiman, including Taoxianda, Tmall supermarket, Taocai vegetable business and food fresh industry, providing a variety of performance services such as tomorrow, half-day and hour, with daily shopping demand and limitation as the main reasons for consumption decision-making.

The organizational adjustment did not release a full letter as in the past, and insiders revealed that Dashan put more emphasis on "getting things done first." The three major industry departments have not yet been named, and Dysan hopes to encourage the department number one to be creative and lead the team to develop business space.

Fu Xue, former head of the industrial operation center and vice president of Ali, is about to leave due to personal reasons. Insiders say that Snow blowing has expressed this intention to the group leadership in 2022.

As previously reported by CTOnews.com, two weeks ago, Alibaba launched "the most important organizational change" to form a new structure. After Alibaba's new top-level design, Dashan led Taobao Tmall Group to take the lead in completing its own organizational restructuring among the six major groups.

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