Shulou(Shulou.com)11/24 Report--

The original title: "1 page [PPT submitted by fans], I actually changed it for 3 hours! "

Last week, I restarted the "fan revision" column and received some contributions from fans one after another.

One of the contributions attracted my attention. The letter is as follows:

He works in tourism and delivers the following manuscripts:

There is a lot of information on each page, so I chose the most representative film to share my improvement ideas with you.

First of all, let's review the contribution needs of fans:

To sum up, there are two points: 1. It looks better; (2) the regional features are more distinct.

In the face of this demand, how will you design? Think about it for a few seconds:

OK, let's share my design ideas.

This page needs to have two major functions:

1. Convenient for tourists to understand the daily itinerary (easy to read) 2. Looking forward to this trip (beautiful)

01. Easier to read

There are so many elements on the page that you look tired.

Do a preliminary stitching first and delete the background:

Uniform font size for text at the same level, highlighting critical path nodes:

The timeline text below has also been simplified, and the day of the day can be expressed in DX.

Although this version has been improved, it is still a bit messy. What is the problem?

In fact, the key is that the primary and secondary is not prominent. From the perspective of tourists, the first concern is the general tour route, followed by the scenery along the way.

As a result, I weakened the secondary information:

The blue color of the river and the curry color of the temple are retained, while the mountains are changed to gray, which makes the whole much more refreshing!

But there is also a problem at this time, the whole line is seen from right to left, which is not in line with the reading habit.

Need to flip horizontally:

Although geographically, Lijiang is to the east of Lhasa (right).

But from the point of view of tourists, they are more concerned about its readability, so the reading order from left to right is more appropriate.

02. Better looking. Then let's think about the beautification.

Fans want the page to be more geographically oriented, but it's not as complicated as it sounds. The so-called regional attribute is to add a few more landscape photos with local characteristics!

Such as Lijiang (Lugu Lake) and Lhasa (Potala Palace). Because the local scenery is the best travel business card! The title has also been changed to Lijiang → Lhasa straight to the theme!

Then make some detail adjustments to move the timeline at the bottom up:

Because people's habit is to first understand the overall itinerary, and then look at the corresponding breakdown arrangements. Is it smoother?

But there is a new problem at this time: the correspondence between the timeline and the road map is not particularly clear.

The solution is to use color blocks to separate:

It is clear at a glance that the travel range corresponds to the route below one by one. Isn't it great!

Let's take a look at the comparison of the results before and after:

Review the revision process, no matter how complex the page, the underlying design logic is the same, that is, do the right thing first and then do it well! Think more from the point of view of the audience, and everything will be easily solved!

This article comes from the official account of Wechat: Slidecent (ID:Slidecent), author: Lin Limeng

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