Shulou(Shulou.com)06/01 Report--

In today's society, there are a few people who can make it to the top in any industry.

Success is by no means accidental. To improve the probability of success lies in the harmony of time, place and people, all of which are indispensable. The premise of the prospect of seo technology lies in the mastery and application of technology, the poor prospect of technology without EQ, the poor prospect of EQ without technology, and the premise of employment prospect lies in the combination of technology and EQ.

One: seo technology grade division.

From a technical point of view, there is a less stringent hierarchy that divides the prospects of seo technology into five categories.

1. Amateurs

This kind of people who belong to amateurs are basically rookies. Personally, they think that SEO is a high-end industry and have a lot of curiosity about SEO. After all, there is a strong feeling when you think about the ranking of keywords that can be operated.

Advice for such people:

Since you want to be a SEO, you must have a solid foundation. Although we only deal with search engines every day, we also need to understand the principle of searching some spiders and some code for optimization guidelines. How to optimize the site inside and outside the site well. In addition, you need some programming knowledge, you don't have to be familiar with it, you just need to understand it. Because the most basic things will make you successfully embark on the path of SEO. So this is the most basic need to understand knowledge.

2. Entry-level SEO

This kind of people should have a basic understanding of SEO and know the ranking of keywords and so on. The theory knows a lot, but if he is asked to actually operate a website, there is often no way to start, always optimize here, optimize there, there is no overall plan. And this kind of person is the most easily played by search engines. For example, the ranking of keywords has dropped from a few places, the heart will be uneasy, will not analyze the problem, will only be anxious.

The obvious feeling of this kind of person is that the execution is poor, and he can say all kinds of problems, but when you let it operate, all kinds of problems come, either wrong here or not done there. So at the time of the interview, I seldom pass those who have a good answer and are almost perfect. Since you know everything, why are you applying for a job that is not a supervisor but just an outside specialist and an SEO specialist?

Advice for such people:

To be a SEO requires unremitting hard work. But personally, I think mindset is the most important thing to do SEO. What kind of mindset does SEO need, such as carefulness, patience, perseverance, etc. Promotion work, in particular, requires more care and patience. Also has the website rank drop, these all need to deal with patiently, so the mentality is very important.

3. Middle pole SEO

Often such people already have an overall plan for website optimization, but lack their own opinions. Often you ask such people what optimization methods they have, and he can always tell you one set of optimization plans after another. Although such people will calmly look at the small fluctuations in keyword rankings, they will often be flustered if they encounter large swings in the ranking of websites. Such people will generally go to the enterprise to do SEO optimization specialist, do SEO optimization for corporate websites, or go to some Internet companies, but the position is generally not too high.

This kind of person and the second kind are completely opposite, one is everything according to their own way, the other is strictly in accordance with the method you teach, and do not know how to adapt.

Advice for such people:

The SEO business really needs experience, no matter what you do, experience accumulation is necessary. SEO needs to be familiar with every search, such as Baidu update time, collection time, etc., as well as long-term in an industry for a few years, then you will change from a rookie to a veteran of SEO. There is also the ability to analyze data, which is a prerequisite for SEO. The SEO business involves many industries, as well as a lot of complicated and tedious events. Especially for the site of these jump rates, as well as Baidu traffic and Google traffic.

4. Advanced SEO

This kind of person is a bit high-end, it can be said that he has been a veteran in SEO world for several years. They not only know a lot about SEO, but also have their own feelings and opinions, and make different optimization plans according to different websites and different periods of time. No matter how big the fluctuation of the keyword, it will be ignored.

Generally speaking, such people have their own technology blogs or other self-media platforms, and they may have a higher position in the company while running their own websites.

5. Ultimate SEO

This kind of person can be said to be a fighter in SEO, but very few of them can be called such people. Generally speaking, such people are famous figures in the industry. They have seldom helped enterprises to optimize their websites, and with their influence, they can dominate the industry and shake the ground.

Second: what are the employment prospects of seo?

With seo technology, it is possible to make money in a variety of ways, join the company to do seo, or do your own projects.

There are eight typical employment prospects:

1. Staff of SEO service company

In fact, most newcomers enter the seo service company at the beginning and then gradually grow up to find their own development opportunities. In the service company, the general type of work is very single, but it is also very professional. A person is engaged in a job, that is to be precise. For example, the specialist in charge of the chain outside the chain, the editor is responsible for the station, optimization is specifically responsible for the optimization strategy of the site, a radish a pit. This is good for the company and customers, but it is not very good for a newcomer. If you want to learn more, you must ask more and learn more. It is very difficult to improve your knowledge because what you have learned is very simple. For example, a chain specialist, in addition to sending out the chain to do outside the chain construction, want to improve for keyword research, website structure problems, some simple program optimization, website optimization overall strategy class of things or must understand.

2. The person in charge of the relevant work of the enterprise SEO

In the first stage, you have learned some basic seo technical foundation and planning. when you can optimize the website independently and assign website optimization tasks, you can do seo related work in the enterprise. Why do you say that? for example, in our company, I summed up in the interview that we directly look for experienced ones. For inexperienced companies, our company is not an Internet company and does not have the time and energy to train. Therefore, engaged in enterprises and related work is likely to come into contact with a lot of marketing practice, but the lack of professionalism and communication, everything depends on your own way to take the initiative to solve the problem.

3. SEO server is currently working part-time in China.

Many seo can take orders and optimize themselves when they reach a certain level of learning. But this requires you to have time and full energy, if the company is too busy, then this extra income will not be earned. Unless you quit your job and specialize in providing personal seo services, it's nice to make money, but it requires a lot of ability. From the receipt of orders to the implementation of specific programs are done by one person, the ability is more comprehensive.

4. Personal seo webmaster

This career requires you to have a lot of courage, especially when there is no income in the early stage, you need persistence and perseverance. However, as long as you use seo means to persist in the right industry, once your site is done, whether it is to buy advertising or do business cooperation or make your own products are not very good.

5. Conducive to the sale of seo products

As we all know, many industries, especially the violent products of weight loss and health care, are bidding, but at the same time, seo will not be lost. Although money is being spent in these violent industries, coupled with the restrictions of search engines and national policies, seo is very difficult to do, and the effect is not very obvious, but the experts are still in the private sector, even if the income obtained by means of seo lasts for a short time. Its interests are still very good.

6. Black hat seo technology to do grey industry.

Many people know that the grey industry is not only competitive, but also difficult to do because of restrictions. In addition, there are people in the current medical industry who are doing black hats. I know a lot of people who are conducive to the mass copying software and mass distribution software of the website to do a lot of stations and groups. One quantity wins, and good results have been obtained in a short period of time.

7. Be an enterprise network marketing consultant

At this stage, you need to have a lot of practical experience and technology, as a whole, from the perspective of marketing, including website sales, planning, operation, maintenance and promotion, and make corresponding answers and problem solutions for consulting enterprises. it's a great challenge to personal ability. Take seo tutorial self-study net as an example, because I am familiar with seo, I have worked as an online marketing consultant for many enterprises.

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