Shulou(Shulou.com)11/24 Report--

On April 12, Xiaomi, the world's leading consumer electronics and intelligent manufacturing company, announced that the latest product, Xiaomi 13Ultra, in partnership with Leica, the global leader in imaging, will be officially launched on April 18. On the same day, Leica camera company CEO Matthias Harsch and his party paid a special visit to Xiaomi Group's headquarters in Beijing, opening a new stage of cooperation between Xiaomi and Leica's global imaging strategy.

Commenting on Xiaomi's cooperation with Leica, Mr. Matthias Harsch said: "I give our cooperation a full score. I give Xiaomi the same full score as 13Ultra, and it is unprecedented for a smartphone with such an excellent video experience."

"Xiaomi 13Ultra is not only the release of a new flagship mobile phone for humanities imaging, but also the 'second chapter' of the upgrade of Xiaomi imaging strategy." Lei Jun, founder, chairman and CEO of Xiaomi Group, said that the process of deep technical cooperation between Xiaomi and Leica is also the resonance of the image concept and philosophy of both sides, and the pursuit of mobile products is always the same.

Since Xiaomi officially announced the launch of strategic image upgrade in July last year, Xiaomi, together with Leica, a global imaging strategic partner, has carried out a comprehensive integration of image capabilities with the goal of "making professional photography easier". Usher in a new era of mobile image development. In the pursuit of mobile images, Xiaomi and Leica hand in hand to achieve the "professional + aesthetic" double lead, showing the original Leica tone, so that the aesthetic of mobile images return to reality.

On the same day, both Xiaomi and Leica CEO also exchanged views with Xiaomi mobile phone users and Leica camera users, and had an in-depth communication on the experience and expectations of mobile video products. Users of both sides spoke highly of the cooperation between Xiaomi and Leica in the global imaging strategy, and expressed warm expectations for the upcoming release of Xiaomi 13Ultra.

The new Xiaomi 13Ultra will be officially launched on April 18, when Xiaomi and Leica will bring together the latest optical system solution for mobile imaging never seen before, as well as the most perfect Summicron lens to date in the field of mobile imaging, systematically bringing Leica's professional optical capabilities to the field of mobile imaging and ushering in the era of mobile imaging optics. In the future, both sides will continue to explore the optical performance and photography experience in the mobile image era through extreme technological breakthroughs and aesthetic pursuit.

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