Shulou(Shulou.com)11/24 Report--

With the popularity of smart phones, tablets and other entertainment devices, the way people watch movies and chase dramas has also changed. We seem to watch movies and TV dramas more and more on portable screens such as mobile phones. The big-screen TV at home seems to be turned on less frequently. However, when it comes to the comfortable experience of watching, it is clear that television has more advantages.

On April 10, 2023, Hisense Video held a full scene display strategy conference on "showing the good Life" in Beijing. At the press conference, Li Wei, president of Hisense Video, said bluntly: "the low probability of TV is a false proposition."

Specifically, Li Wei said, it is not that people are not watching TV anymore, but that more and more people are watching TV in a different position, and people are more willing to pay for a life scene and a good life experience.

At the same time, he stressed that different user groups are evolving more diversified and personalized display needs in different spaces and different scenarios, and consumer decision-making, from the pursuit of performance-to-price ratio to quality-price ratio, has now entered the era of "heart-to-price ratio". Products to be able to capture the hearts of the people, to meet people's audio-visual, games, art and other scene display needs, is a good product, but also the key to break the situation of the industry. Li Wei asserted: "scene consumption will reshape the competitive pattern of the display industry."

At this press conference, Hisense launched the world's first 8K laser TV 100LX, bringing the cinema-level extreme viewing experience. At the same time, they also launched ULED X series TV new products U7K, E8K and mobile smart screen, laser projection, art TV and other new scenes, covering a variety of scenes for consumers to watch content, which can really bring scene experience.

For the future, the president of Hisense Video said, "Hisense will take the display products of the full scene as the stepping stone, take the global brand matrix as the strategic traction of the products, and do a good job in panoramic and global operations." through the online live studio and offline stores for scene experience upgrade, so that users, customers feel the beauty of the display anytime and anywhere. "

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