Shulou(Shulou.com)11/24 Report--

CTOnews.com, April 12 (Xinhua) Tesla CEO Elon Musk said in an interview with BBC on Tuesday night local time that "most" Twitter advertisers have returned.

Musk said Twitter is not profitable right now, but it has roughly broken even. If things go well, Twitter could achieve "positive cash flow" this quarter, he said.

When asked about running Twitter, Musk said "it was a roller coaster ride". He said he had made "a lot of mistakes" in the process, but he believed that "Twitter is moving in a good direction."

In addition, Musk revealed that when he bought Twitter, the company had slightly less than 8000 employees, up from 1500 now. Asked if mass layoffs were difficult, Mr Musk said: "it's not funny, sometimes it's painful."

As previously reported by CTOnews.com, more than half of the top 1000 advertisers on Twitter platform before Musk's acquisition had stopped advertising as of February, according to Pathmatics, a digital marketing analysis company.

According to Pathmatics, only six of the top 10 advertisers before Twitter was acquired are still advertising on the platform. This has a serious impact on Twitter revenue. It was reported in December that the company's revenue fell by 40%. In addition, fewer users seem to visit Twitter. The number of users visiting Twitter ad pages fell 18% in February from a year earlier, according to market research firm SimilarWeb.

In March, Musk said Twitter's advertising revenue had fallen by as much as 50% since he took over, but some large advertisers continued to advertise on Twitter. He specifically mentioned and thanked Disney and Apple, saying they were the two biggest advertisers on Twitter.

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