Shulou(Shulou.com)11/24 Report--

CTOnews.com, April 11, April 7, Dyson's first dry and wet universal floor cleaner, V12 Detect Slim Nautik, made its global debut at a price of 5699 yuan. It is a universal floor cleaner developed to meet the cleaning needs of Chinese consumers.

Presumably many readers are already very interested in this new product, so how is the experience? On April 10, Dyson held a "worry-free" brand experience workshop in Shanghai, inviting the media to get a closer look at the cleaning ability of Dyson's first floor cleaner. And in-depth understanding of Dyson's one-stop user experience of quality, interaction, technology and after-sales.

CTOnews.com was also invited to Shanghai and experienced Dyson V12 Detect Slim Nautik.

Designed based on Chinese consumers' preference for wet cleaning, focusing on the "omnipotent" household cleaning experience, Dyson's Global Dust Research report shows that 98% of Chinese households use hard floors, and half of Chinese consumers use wet mop as part of their daily cleaning. At the same time, Chinese consumers are generally limited by the bulky form of large water tank and pedestal of traditional floor washing machines in the market, and form the misunderstanding of cleaning that suction and drag is "more efficient in one step". This leads to many consumers who need to bear the problems of traditional floor washing tools in the actual cleaning process, such as worrying about hygiene problems, heavy and laborious use, and unable to "deep dust removal" and so on.

In this context, with 30 years of scientific and technological accumulation, Dyson has brought the first Dyson V12 Detect Slim Nautik floor cleaner which integrates "floor cleaning, optical detection and anti-winding".

Dyson V12 Detect Slim Nautik adopts the cleaning strategy of "dry first and then wet", supports the dual mode switching of deep dry suction and flexible wet drag, and has three core functions: intelligent vacuuming, high-energy floor washing and efficient mite removal.

Specifically, the new Nautik floor washing drum accessories equipped with floor cleaners can efficiently remove dust debris, liquid and stubborn stains from hard ground by releasing water infiltration, adsorption and scraping.

Nautik floor washing drum accessories built-in 8 water outlets distributed along the drum, accurately release 18.75ml of water per minute, and through pressure to achieve uniform injection, to achieve the effect of infiltrating the drum and uniformly moisturizing the hard ground. With the built-in motor drive, the drum can remove stains efficiently, and with the rotation of the drum, the stainless steel scraper continues to scrape the sewage and dirt from the drum and recycle it into a separate sewage tank.

In addition, Nautik floor washing drum accessories are equipped with 300ml clear water tank, which can cover 110m2 of daily floor cleaning, while the sewage tank capacity reaches 360ml.

In the "worry-free" brand experience workshop, Dyson staff demonstrated to the media the strong cleaning effect of Dyson V12 Detect Slim Nautik floor cleaner in a real home environment.

First of all, the staff simulated the home environment, in the face of common food residue on the floor, as well as children's graffiti and other stains, Dyson V12 Detect Slim Nautik with a push and pull, a simple two strokes can be cleaned clean without leaving a trace. And during the cleaning, Dyson V12 Detect Slim Nautik's work noise is also very quiet.

Moreover, Nautik floor washing drum accessories also use a lower height design, full coverage of the edges and flexible hinge interface, which can easily put the push rod down and go deep into the bottom of the low furniture for cleaning.

In other aspects, the Dyson V12 Detect Slim Nautik floor cleaner still carries a number of Dyson's leading core technologies such as optical detection system, piezoelectric acoustic sensing technology and HEPA filtration system, as well as a variety of accessories such as anti-winding spiral suction heads to help users achieve a real "one machine with multiple uses".

Take Dyson's proud optical detection system as an example, with a soft velvet suction head, a green laser can help people find "invisible dust" and remove all kinds of dust and allergens in the home more intuitively and easily.

At the same time, Dyson V12 Detect Slim Nautik can automatically choose the appropriate cleaning suction according to the size and amount of dust, such as some of the larger particles, hair and dust in the picture below. Dyson V12 Detect Slim Nautik can also be "dragged clean".

With the anti-winding spiral suction head, the 140AW suction of Dyson V12 Detect Slim Nautik can tightly adsorb the suction head on the surface of the quilt and absorb all the invisible "dandruff" and "mites" inside the fiber.

In the daily anti-mite scene demonstration, the staff placed left and right groups of white dust under the sheets. In order to better demonstrate the strong suction of Dyson V12 Detect Slim Nautik, the staff also spread thick towels on top of the two groups of white dust, and then carried out "spaced" cleaning through the sheets. The final results show that even separated by thick sheets and towels, Dyson V12 Detect Slim Nautik can still easily achieve deep cleaning.

From unpacking to after-sale, from professional to home, consumers often encounter a variety of problems when buying and using traditional household cleaning products, such as not knowing which to buy, buying back will not install, installation and so on, but occasionally encounter equipment failure, maintenance and other problems in the later use, and do not know who to look for and how to solve them.

To this end, Dyson provides one-stop service and peace of mind from purchase to unpacking to after-sale. It is understood that in order to help Chinese consumers select the products that meet their cleaning needs efficiently and accurately in the full range of products, Dyson further upgraded the offline shopping services represented by Dyson experience Store, and online shopping methods represented by Wechat ecosystem, multi-platform official live broadcast, and VR experience, so as to provide consumers with more channels to experience products in depth and buy products easily.

Dyson has opened 27 Dyson experience stores in Chinese mainland area, where consumers can select and try out a full range of products, and enjoy services such as professional lectures from Dyson consultants.

Dyson's direct experience store also provides "enterprise micro private consulting service". Consumers only need to scan the code to add a professional consultant WeCom, can extend the high-quality offline shopping service to the online, at any time to consult Dyson vacuum cleaner series related questions, and get the latest product information.

Online, Dyson has official live studios on Douyin, Wechat, Tmall, JD.com and other e-commerce platforms, where consumers can get an immersive product selection experience through vivid live product demonstrations and interact with anchors in real time to learn more about products and how to use them at home.

In addition, consumers can get 365 days * 16 hours of customer service advice through Dyson WeChat Mini Programs, and they can also enjoy personalized customized service through Mini Program; in addition to WeChat Mini Programs, users can also find the nearest Dyson store on Dyson Wechat official account for shopping.

If you encounter some "difficult and complicated problems" in the course of use, Dyson also provides remote video maintenance engineer service, so that consumers can get one-on-one professional guidance from Dyson engineers without leaving home, fully tap the use of Dyson technology, and easily complete product maintenance.

In this activity, we also actually experienced the remote video maintenance engineer service. According to the problems we encountered, the engineers gave detailed answers in the way of real machine demonstration, and completed the maintenance and cleaning of the products under the guidance of the engineers.

Many brands often encounter the problem of "disobedience" in the Chinese market, and their after-sales experience is a hard-hit area, but Dyson has done a particularly good job in this respect, with offline access and one-on-one video guidance from rare engineers in the industry. let consumers really enjoy the experience of "professional to home, accompany the whole process".

Written in the end: the Dyson V12 Detect Slim Nautik floor cleaner launched this time is characterized by "dry and wet omnipotence", which pertinently solves the cleaning difficulties and pain points faced by Chinese consumers in daily household cleaning, and the product form of "one machine with multiple uses" also meets the various deep cleaning needs of Chinese consumers in the whole house.

After entering the Chinese market for ten years, Dyson has accumulated a profound insight into the cleaning needs of Chinese households. On the one hand, he insists on the research and development of the underlying technology and experience innovation, on the other hand, he constantly strengthens his pre-sales and after-sales service experience by means of online and offline integration. This two-way innovation gives Chinese consumers a better product choice and a better product experience. It is also worth looking forward to, Dyson will continue to launch more good products that excite domestic consumers, and lead the rapid progress of the whole industry with more versatile and benchmarking products.

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