Shulou(Shulou.com)11/24 Report--

April 11 news, the Institute of Literature of the Chinese Academy of Social Sciences recently released the "2022 Research report on the Development of Chinese Network Literature" (hereinafter referred to as "the report"). The data cited in the report show that the market size of online literature in 2022 is 38.93 billion yuan, an increase of 8.8% compared with the same period last year, and the number of users of online literature reached 492 million in 2022. The total number of Chinese online literature writers has exceeded 22.78 million, covering 57 major categories of national economic industries.

At the writer level, the post-90s writers have become the backbone of creation, and the post-00s writers have become the new main force. According to the data, among the newly registered writers added by China Literature Group in 2022, 60% of the newly registered writers born in 2000 accounted for 60% of the new faces in the 2022 Writers Index, and the proportion increased by 10%, and the number of 10,000 subscriptions tripled compared with the same period last year. Yang Chen, vice president and editor-in-chief of China Literature Group, said that the creation of online literature writers shows the characteristics of intergenerational change to promote the replacement of themes.

At the level of content and theme, reality, science fiction, fantasy, history and ancient sayings have become the five benchmark themes of "Chinese stories": the compound growth rate of realistic theme works has reached 37.2%. In 2022, the number of works on "enriching the people" increased by 200% compared with the same period last year, and the number of works under the label of "Red Mansions" increased by 147% in 2022 compared with the same period last year.

The report pointed out that in 2022, the paid and free model of online literature showed a situation of co-prosperity. The number of monthly active users of starting school in December 2022 increased by 80% compared with the same period last year, and the annual income rose by more than 30% compared with the same period last year. At the same time, mainstream video platforms such as Tencent Video, Youku, iqiyi and other mainstream video platforms accounted for nearly 50% of the most popular TOP10 dramas in 2022, which has become an important source of film and television adaptation.

According to the report, romance and reality have become the main track for the adaptation of IP. In 2022, online dramas focus on romance. At the same time, the report also believes that suspense, science fiction and fantasy are the three potential tracks for IP adaptation.

According to data from third-party Analysys, in 2022, the full copyright operation market of Chinese online literature IP, including publishing, games, film and television, animation, music, audio, etc., has an overall impact of more than 252 billion yuan, which is expected to exceed 300 billion yuan by 2025, and the annual growth of the market is expected to exceed 10 billion yuan.

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