Shulou(Shulou.com)11/24 Report--

"scene consumption will reshape the competitive pattern of the display industry," Li Wei, president of Hisense Video, said at the full scene display strategy and spring new product conference on April 10. Different user groups are evolving more diversified and personalized display needs in different spaces and different scenarios. Consumer decision-making from the pursuit of performance-to-price ratio has now entered the era of "heart-to-price ratio". Products to be able to capture the hearts of the people, to meet people's audio-visual, games, art and other scene display needs, is a good product, but also the key to break the situation of the industry.

Focus on 3 scenarios, anchor 6 industries, and provide first-class multi-scene display solutions

In 2022, Hisense TV shipments jumped from the fourth to the second place in the world. This is the highest ranking of Chinese color TV brands and the footnote of Hisense as the only growing company in the global TOP5 brand. In China, Hisense's leading edge has been further expanded. In 2022, Hisense TV retail volume and retail market share not only ranked first, but also achieved a substantial increase of more than 4 points compared with the same period last year.

"making products with users as the center, persisting in technological innovation and leading, and continuous brand investment driving high-quality growth have become the three major factors for Hisense video to travel through the cycle." Li Wei said.

Hisense is the only enterprise in China's display industry that carries out omni-directional and deep layout in high-end LCD, laser and LED display technology. Vertical industrial chain capabilities such as chips, cloud services, artificial intelligence and operating systems also make Hisense Video more comfortable in meeting the diversified needs of users.

In the future, Hisense Video focuses on home, commercial and vehicle scenes, anchoring laser display, LCD, LED, ARVR, cloud services and chip industries, through continuous technological upgrading, to become the second place in the world, to become the first in the world, and to provide first-class multi-scene system display solutions for global users.

"the low probability of turning on TV is a false proposition," says Li Wei. Now it's not that people don't watch TV, but more and more people are watching TV in a different position, and people are more willing to pay for a life scene and a good life experience. In addition to the strategy release, Hisense Video also brought the world's first 8K laser TV, ULED X series TV products U7K, E8K and mobile smart screen, laser projection, art TV and other new scenes.

Construct a new system of perceptual picture quality and build a new benchmark of ULED X global high-end picture quality

While pursuing the improvement of laboratory parameters, ULED X focuses on the perceived picture quality of users' real application scenes, breaking the picture quality ceiling of the LCD industry, and laying a solid foundation for the upgrading of China's high-end LCD industry.

In 2023, ULED X series newly upgraded, by upgrading the photosensitive system and innovating the algorithm, Hisense upgraded the industry's first 16bits environmental light control to 16bits sensible ambient light, and combined with AI audio and picture adaptive adjustment technology, the image quality can be adjusted according to users' viewing position, light shade and color temperature, allowing users to enjoy reference-level images anytime and anywhere.

The industry's first thousand-grade zoning 100-inch MiniLED TV E8K is the only 1600-inch screen at the same price, creating a new benchmark for 100-inch TV picture quality, while Hisense U7K new products continue the popular style genes of the U7 series, in addition to audio and painting upgrading, the application of an ultra-thin architectural perspective aesthetic concept to achieve a perfect integration with the home.

It is understood that in the future, Hisense will continue to iteratively upgrade to enable ULED X to provide more abundant high-end picture quality products for global users in many fields, such as commercial display, professional display and vehicle display.

8K laser shows the world's leading application scene to expand the most imaginative space.

In order to meet the needs of users to watch large-screen immersive movies, Hisense first launched laser TV 9 years ago with the advantages of large screen shock, healthy eye protection, strong home integration, green energy saving and so on, and became a global leader in laser display technology. At this press conference, the world's first 8K laser TV LX was officially unveiled, making the advantage of 8K ultra-high definition picture quality perfectly demonstrated by laser display.

Hisense laser TV 100inch LX, is the industry's first mass production of 8K laser TV. In terms of picture quality, LX reproduces 8K colors more accurately than other monitors on the market, clearly presenting 33 million details on a 4-inch screen, bringing consumers an unparalleled viewing experience. In terms of sound quality, equipped with Harman Catton professional 4.1.2 multi-channel sound system, as well as sufficient configuration expandability, bring All in one living room, audio-visual room professional audio-visual experience.

It is understood that in the future, Hisense will continue to promote the localization of optical lenses, anti-light screens and other core components, and speed up the application of pre-loading, vehicle display and other scene applications through LPU upgrades, so that the shock experience of laser display will benefit more consumers.

In addition, for commercial scenarios, Hisense strengthens the layout of LED product technology and industrial chain. In the field of Micro LED, Hisense has launched two major LED product matrices, "Vision One screen" and "Vision X Vision", to meet the needs of training classrooms, private cinemas, security surveillance, radio, film and television, and other application scenarios. At the same time, through investment, Qianzhao Optoelectronics has officially become a member of Hisense Video, and Hisense has therefore become the only enterprise in the LED industry that has a complete layout from upstream chip and mid-stream module design to downstream terminal application and big data operation, and will collaborate through the industry chain to create a change in scene experience in the future.

"creating beauty for users is the greatest certainty," Li Wei said. "in the future, Hisense will use the display products of the full scene as the stepping stone, the global brand matrix as the strategic traction of the products, and do a good job in panoramic and global operations. through the scene experience upgrading of online live rooms and offline stores, users and customers can feel the beauty of display anytime and anywhere."

At the end of the press conference, Hisense joined hands with the small gang of one-stop home decoration service platform to launch the "N possibilities for a better Life" designer contest, which will be conducted in many cities across the country in 2023. Excavate more possibilities that will show that products are better integrated into the home decoration environment.

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