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Ministry of Culture and Tourism: travel agencies are not allowed to change their itinerary without authorization, focusing on cracking down on "unreasonably low-priced tours".

2025-04-05 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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CTOnews.com, April 10, the General Office of the Ministry of Culture and Tourism issued a circular on further standardizing the order of the tourism market, focusing on cracking down on high-frequency illegal business practices, resolutely curbing the signs of "unreasonable low-price tourism" and the spread of market chaos, and striving to improve the quality of tourism services.

CTOnews.com learned from the notice that standardizing the operation of travel agencies is a key link in the governance of the tourism market. Travel agencies shall standardize the signing of tourism contracts with tourists, promote the application of electronic contracts, and shall not change their itinerary without authorization. Travel agencies should use qualified suppliers to choose the usual consumption places of local residents, and the goods sold should match the quality and price and smooth the return channels. The tour agency should earnestly bear the responsibility of ensuring tourism safety, and the travel agency entrusted by the tour agency should do a good job in the agency matters of publicity, touting and other links, clarify the principal-agent relationship and responsibility, avoid prevarication and bickering, and damage the rights and interests of tourists. If any phenomenon such as cheating and forced shopping occurs in the course of ground pick-up, the responsibility of the group organization shall be investigated and dealt with at the same time.

Tour guides are the closest link in the tourism service chain to contact tourists. Travel agencies and other employing units need to strengthen internal management, pay labor remuneration to tour guides in accordance with the law, and shall not charge unreasonable fees such as deposits and management fees. It is necessary to strengthen the professional training of tour guides, improve the comprehensive quality and service quality of tour guides, establish the concept of "integrity-based and sincere service", and standardize the provision of tour guide services.

"unreasonable low-price tourism" is a stubborn disease and cancer that affects the order of the tourism market and seriously restricts the high-quality development of the industry. All localities should maintain a high-pressure situation to deal with market chaos such as "irrationally low-priced tours," carry out rectification of the tourism market order, focus on cracking down on "irrationally low-priced tours," forced or disguised by tour guides to shop and peddle goods, and operate travel agency business without permission.

All localities should promote the credit supervision of travel agencies, concentrate limited regulatory resources, and focus on the supervision of untrustworthy enterprises and high-risk enterprises. In accordance with the law, the subject of breach of trust who meets the conditions should be recognized as much as possible to enhance the deterrent force of credit supervision. Comprehensive use of administrative interviews, administrative guidance, tourist satisfaction survey and other means to strengthen the supervision of the operation of travel agencies and tour guides. It is necessary to make good use of the function of the national tourism supervision service platform, give full play to the monitoring and early warning role of electronic contracts in the governance of "unreasonably low-priced tours", record the practice track through Tour Guide's House App across the country, and strengthen supervision over unauthorized changes in tourism itinerary.

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