Shulou(Shulou.com)11/24 Report--

Since China held a new image competition for the first time in 2017, it has not only aroused the enthusiasm of mobile phone users around the world for image creation, produced thousands of excellent works, but also recorded every turning point in the development of mobile images. it has become the weather vane of the current mobile image trend.

With the official establishment of Huawei Mobile Image brand-Huawei Image XMAGE, and the launch of Huawei Mate50 series last year and Huawei P60 series this year, it has once again injected fresh blood into the competition. On April 7, Huawei announced the official launch of the 2023 Huawei Image Competition, which was renamed Huawei Image Competition (English name: XMAGE Awards), which aims to express Huawei Image XMAGE's continuous breakthrough in the mobile image field, innovate image style and stimulate users' creativity. Contributions to the competition will close at 24:00 Beijing time (GMT + 8) on August 15, 2023.

To stimulate users' creativity and lead the image style to be different from the past, this competition has brought three upgrades: first, the previous "New Image Competition" has been renamed Huawei Image Competition (XMAGE Awards). Behind the renaming, it aims to express Huawei Image XMAGE's continuous breakthrough in the field of mobile images, innovate image styles and stimulate users' creativity. The second point is that the theme of the competition has been upgraded from Capture the World to creativity and expression of ideas (Inspire the World). Different from the previous "telling stories with images", this video competition places more emphasis on diversified image styles, reflecting the expression of personal taste, artistic conception and atmosphere. Third, this year's competition has newly upgraded three camera categories, namely, "good images are never too late", "portraits" and "excursions", to provide contestants with richer creative themes. In addition, the competition also ushered in a new lineup of judges and partners to judge, discuss and select the final winning works.

It can be seen that Huawei Video Competition 2023 has been upgraded from the inside out, no matter from the naming or the participating theme, concept, or the participating groups and judges. Behind this upgrade, Huawei Image XMAGE has once again thought and explored the future development of mobile images.

Technological innovation drives the upgrading of image experience and opens up a new trend of image culture. In July last year, Huawei accumulated many years of image technology and launched its own mobile image brand Huawei Image XMAGE. With the technological achievements precipitated by innovation over the years, Huawei Image XMAGE has created a mobile phone shooting experience with Huawei's own style characteristics and technical advantages, bringing professional mobile image shooting experience to users.

For example, at the level of technological innovation, Huawei Image brings multi-camera system, periscope telephoto, free-form surface lens, RYYB supersensitive sensor, outsole sensor, AI photography, etc.; at the experience level, the primary color engine realizes "WYSIWYG"; computing optical aberration weakens to record clear and sharp pictures; macro mode can record small worlds; telephoto photography allows users to see further. The night scene mode makes the night shine. On Huawei phones, consumers get better color experience, better brightness and contrast, better telephoto experience, zoom experience, better capture experience and so on.

One of the core reasons why Huawei Image XMAGE is called "independent school" is that Huawei mobile phone has formed its own XMAGE image style after years of development in the image field. With Huawei mobile phone, you can take photos with a more realistic, refreshing, permeable and breathing sense, and you can understand it as the "inside information" of Huawei image XMAGE, which is based on the needs of consumer images, as well as insight into the future image development trend. Through continuous technological breakthroughs and iterations, precipitation, the formation of a deep temperament, is difficult for any manufacturer to learn from and imitate. This is not only a technology upgrade, but also an upgrade of the user experience.

Through the blessing of Huawei Image XMAGE, the competition pays more attention to the upgrading of the shooting concept, so that the image is not only a record of transience and story, but also the expression of the creator's self-concept and style. For example, some image competitions in the industry tend to focus on the technology of a single photo, aimed at more professional people, but with the continuous upgrading and development of mobile image technology, more and more consumers are willing to pick up their mobile phones and, through shooting records, use diversified forms to carry out "story expression", to highlight their own taste, style, and fit the current atmosphere. This is a new cultural trend driven by escalating mobile images, as well as the support of new technology and user experience.

The more inclusive and open Huawei Image Competition, so that each image has a "temperature" in the list of winners of Huawei 2022 New Image Competition, as well as Huawei Image XMAGE 2023 Annual trend report released by Huawei during 2023, we can also more intuitively understand the change of this cultural trend. For example, the work "Power" shot by Ad ã o Filipe Fernandes Salgado from Portugal won the "photographer of the year" award.

Xue Jian, the former editorial director of ELLE World Fashion Garden, said of the award-winning work: there is order in the surging movement and harmonious beauty in the intricate beauty. Unstoppable vitality leaps out of the picture, which is exactly what the world and those of us who look at the photos need most.

At the same time, overseas media also attach great importance to Huawei's development and innovation in the image field. After the release of the trend report, it received a special report from the international well-known media CNN, which shows Huawei's long-term accumulation of brand potential and growing international influence.

In the trend report, there are also many masterpieces full of artistic and humanistic feelings, including mountains and rivers, sunset, architecture and natural scenery. Dr. Fernandez, a visual sociologist, mentioned this: "these images show that the shooting function of Huawei mobile phone is very powerful, giving everyone the dual identity of image consumer and creator. Even ordinary people without professional training can become photographers, capture moments they think are meaningful and create entries that they are proud of." It is not difficult to see that these entries put more emphasis on the true humanistic tone, and the works are closer to the real and more humane temperature, which is expressed by images rather than "born for the competition". Many of the contestants are not professional background and are ordinary consumers like us, but the photos taken through their lenses are creative and impressive.

This also returns to the nature of the competition, in the image creation and artistic pursuit of the road, through Huawei mobile phone to enable everyone to express their feelings, highlight the right to show themselves. Maybe there is no need for deep shooting experience or systematic learning. when we pick up Huawei's mobile phone and press the shutter, we can take pictures of realism, freshness, permeability and breathing.

Under this concept, the newly upgraded 2023 Huawei Video Competition has also become an open and inclusive platform for everyone to inspire, record beauty, and express themselves, and an important way to create an image culture between Huawei and the public. it has given to all Huawei mobile phone users around the world to explore the unknown and find beauty through the lens.

In conclusion: at the just held Huawei flagship spring product launch, the new generation of image flagship Huawei P60 series brought a new superfocused XMAGE imaging system, which is a full-link upgrade to the mobile imaging optical system architecture. With the release of Huawei P60 series, Huawei Image XMAGE technology innovation has reached a new level. For consumers, Huawei P60 series will also become the most suitable mobile phone for image expression and creativity.

At present, Huawei Image Competition 2023 has been officially launched, and the unified global contribution channel is Huawei Image official website (https://gallery.consumer.huawei.com). Overseas users can also contribute through HUAWEI Community (Huawei overseas community), and domestic users can also submit contributions from Huawei theme, my Huawei, Huawei Mall, Changlian and other sub-regions.

Interested friends, might as well pick up the Huawei mobile phone around you and record the moment. Perhaps the story under your camera will constantly move and encourage more and more people to participate in this video competition and become witnesses and recorders of mobile image development together.

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